We are more than demographics
Predict and influence customer behavior with the world's first real-time social media segmentation system.
Persona
A segmentation of people based on their social, mobile, and web activity. PersonaLive™ answers the question, "Who are my customers?" Analyze, target, and acquire customers based on digital & physical signals.
Use Cases
Proximity
A segmentation of places describing the type and velocity of social activity in proximity to a location. Proximity answers the question, "What is this area like?" Identify activities going on around a store that drive success.
Use Cases
Explore Dataset
We are more than our demographics
Two people may be demographically similar, yet have totally different interests. Geosocial segments people and places by their actual behavior, rather than demographics and surveys alone.
Billions of qualitative signals made measurable.
Leverage an always-on, organic panel of over 200 million consumers to make traditionally qualitative decisions a hard science.
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Back decisions with real-time behavioral science
Define your most profitable customers, find more of them, and react in real-time as you see new social, and visitation patterns emerge.
Use Cases
Campaign Strategy
Campaign Strategy
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Explore Use CaseCampaign Strategy
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Explore Use CaseCampaign Strategy
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Explore Use CaseCampaign Strategy
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Explore Use CaseCampaign Strategy
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Explore Use CaseCampaign Strategy
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Explore Use CaseCampaign Strategy
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Explore Use CaseCampaign Strategy
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Explore Use CaseCampaign Strategy
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Explore Use CaseCampaign Strategy
Campaign Strategy
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Explore Use CaseMobile Visitation Segmentation
Mobile Visitation Segmentation
Mobile visitation data has taken the retail and real estate market by storm in the last five years. However, companies still struggle to answer a simple question: Who are these people and what do they want? The PersonaLive™ system segments store visitors to reveal the “who” behind the mobile visit.
Explore Use CaseCustomer Segmentation
Customer Segmentation
We are more than demographics. Segment people by what matters most: their behaviors. Unlike demographic segmentation systems, the PersonaLive™ segmentation system is backed by the behavior of 52M social media users, 117M mobile devices, 200M website visitors, and 281M individual profiles.
Explore Use CaseOmnichannel & Ecommerce
Omnichannel & Ecommerce
Unlike ecommerce-native brands, Brick & Mortar retailers don’t have the opportunity to capture the online presence of their in-store consumers. PersonaLive™ helps retailers bridge the digital gap by allowing them to segment and retarget customers who have made in-store purchases online.
Explore Use CaseSocial Media Audience Activation
Social Media Audience Activation
Social media advertising is powerful but most campaigns are built on years of trial and error finding the right audience attributes. The PersonaLive™ segmentation takes the guesswork out of the equation by identifying the key traits of your best customers and seamlessly activating individuals with those exact behavioral traits on social media, filling in the missing gaps on those individuals who might not share their entire life on social that would have been missed looking on social alone.
Explore Use CaseReal-Time Activation
Real-Time Activation
Strike while the iron is hot. The viral nature of social content deters marketers from acting in real-time with their customers for two reasons. First, they aren’t sure what their customers are interested in and commenting on. Second, the opportunity has often come and gone before they know it. PersonaLive™ allows you to subscribe to segment updates and will tell you when a topic goes viral for a specific audience so your brand can show up on the right content to the right people.
Explore Use CaseConsumer Facing
Consumer Facing
Reveal what locals are saying and doing in neighborhoods. Potential homebuyers, travelers, and hotel searchers care about the location and activities of a neighborhood. Use the power and context of social media to reveal the heartbeat of a community.
Explore Use CaseSite Selection
Site Selection
Geodemographics have been used since the early 1970s for catchment analysis and site selection. Geosocial datasets help fit the right businesses to the right locations by capturing the activity and interests of the area (Proximity) and organizing households by their retail and social behavior (PersonaLive™) instead of demographics alone. The combination reduces error in selecting sites and sets the new location up for a strategic market launch campaign.
Explore Use CaseGeosocial University
Learn how to leverage Geosocial data
Check out our library of resources to get up and running with the data fast.
Video Tutorials
Step by step tutorials for how to leverage Geosocial datasets for your industry and use case.
Webinars
Pre-recorded and live webinars featuring our customers and partners putting Geosocial to use.
Case Studies
In-depth case studies and results from using a real-time behavioral segmentation.
What our customers say
Rather than boxing consumers into small subgroups, Geosocial data creates connections between actions and activities, so it reflects that consumers are more than their demographic or psychographic labels.
Helen Thompson
Global Marketing Strategy, Esri
Just because you have the same demographics around a location does not mean those individuals will behave the same way. Communities have quantifiable social differences. That’s what Geosocial data really uncovers.
Keenan Baldwin
Co-Founder, SiteZeus
Combine Geosocial data with demographics, retail co-tenancy, traffic patterns, and you have a great idea what makes a successful location. This data allows a real estate professional to be a part of millions of conversations with the consumer rather than just one. Powerful.
Michael Christenson
VP of Sales, Sitesusa
Retail and restaurant operators often rely on proxies for human behavior and personality as they make real estate decisions. Spatial.ai's socially-driven data provides a new way for organizations to directly incorporate the voice of consumers within trade areas of interest.
Dave Huntoon
President, Intalytics
What Spatial.ai has been able to capture with this dataset is truly remarkable. They’ve found a large void in the suite of tools available to support location analytics and have filled it perfectly.
Michael Simon
President, Tetrad
Being leaders in the geospatial industry, we intuitively know selecting sites where consumers’ interests and attitudes align with the brand is crucial. Until now, companies have not been able to quantify those characteristics at scale. Geosocial uncovers these characteristics so Esri customers have an advantage in understanding what drives success.
Katie Decker
Marketing Manager, Esri
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