Course Library

Course

Audience Builder: Using Segments For Online Marketing

Use the Audience Builder to easily target your top segments online with personalized advertising.

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Customer Segmentation

Segment people by what matters most: their behaviors. Start here to learn how to append our data to your customer records.

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Digital Audience Activation

Connect offline and digital customer data and deploy ad campaigns to your custom audiences using PersonaLive.

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FollowGraph 101

FollowGraph is an AI-driven dataset that quantifies consumer interest in brands, influencers, media, and more at a geographic level. In this course, we show you how to apply this powerful dataset across various industries.

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Foot Traffic Segmentation for CRE

Learn how to combine foot traffic data with PersonaLive's behavioral segmentation to quantify tenant fit.

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Identify Target Segments

Use the Insight Tool and Brand & Feature Sorters to see the relationships between the PersonaLive segments and real-world brands.

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Mobile Visitation Segmentation

Understand who is visiting your location by applying segmentation to human movement data.

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PersonaLive 101 Crash Course

Take a tour of the PersonaLive platform and learn how to append, analyze, and activate segments.‍

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PersonaLive Taxonomy Tour

Take a tour of the PersonaLive Taxonomy: the visual user interface designed to help you understand the segments, discover key insights, and activate the data.

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Retail Analytics & Site Selection

Drive your retail location analysis with Geosocial data. Fit the right businesses to the right communities and reduce error in selecting sites.

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Social Media Audience Activation

Deliver personalized ads to your target segments across Facebook, Instagram, Snapchat, Twitter, and TikTok.