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Course Library

Explore our curated sets of lessons. These application-oriented courses will give you the foundation you need to move forward with Geosocial data.

Course

Audience Builder: Using Segments For Online Marketing

Use the Audience Builder to easily target your top segments online with personalized advertising.

Course

Customer Segmentation

Segment people by what matters most: their behaviors. Start here to learn how to append our data to your customer records.

Course

Digital Audience Activation

Connect offline and digital customer data and deploy ad campaigns to your custom audiences using PersonaLive.

Course

Foot Traffic Segmentation for CRE

Learn how to combine foot traffic data with PersonaLive's behavioral segmentation to quantify tenant fit.

Course

Identify Target Segments

Use the Insight Tool and Brand & Feature Sorters to see the relationships between the PersonaLive segments and real-world brands.

Course

Mobile Visitation Segmentation

Understand who is visiting your location by applying segmentation to human movement data.

Course

PersonaLive 101 Crash Course

Take a tour of the PersonaLive platform and learn how to append, analyze, and activate segments.‍

Course

PersonaLive Taxonomy Tour

Take a tour of the PersonaLive Taxonomy: the visual user interface designed to help you understand the segments, discover key insights, and activate the data.

Course

Retail Analytics & Site Selection

Drive your retail location analysis with Geosocial data. Fit the right businesses to the right communities and reduce error in selecting sites.

Course

Social Media Audience Activation

Deliver personalized ads to your target segments across Facebook, Instagram, Snapchat, Twitter, and TikTok.

Datasets
ProximityPersonaLive™GeoWeb
Solutions
By Use Case
Campaign Strategy
Consumer Facing
Customer Segmentation
Mobile Visitation Segmentation
Omnichannel & Ecommerce
Real-Time Activation
Site Selection
Social Media Audience Activation
—
By Industry
CPG
Commercial Real Estate
Ecommerce
Financial
Marketing & Advertising
Residential Real Estate
Restaurant
Retail
Urban Planning
Company
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Resources
Geosocial AcademyDocumentationBlogWebinars
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