Explore our curated sets of lessons. These application-oriented courses will give you the foundation you need to move forward with Geosocial data.
Audience Builder: Using Segments For Online Marketing
Use the Audience Builder to easily target your top segments online with personalized advertising.
Segment people by what matters most: their behaviors. Start here to learn how to append our data to your customer records.
Digital Audience Activation
Connect offline and digital customer data and deploy ad campaigns to your custom audiences using PersonaLive.
FollowGraph is an AI-driven dataset that quantifies consumer interest in brands, influencers, media, and more at a geographic level. In this course, we show you how to apply this powerful dataset across various industries.
Foot Traffic Segmentation for CRE
Learn how to combine foot traffic data with PersonaLive's behavioral segmentation to quantify tenant fit.
Identify Target Segments
Use the Insight Tool and Brand & Feature Sorters to see the relationships between the PersonaLive segments and real-world brands.
Mobile Visitation Segmentation
Understand who is visiting your location by applying segmentation to human movement data.
PersonaLive 101 Crash Course
Take a tour of the PersonaLive platform and learn how to append, analyze, and activate segments.
PersonaLive Taxonomy Tour
Take a tour of the PersonaLive Taxonomy: the visual user interface designed to help you understand the segments, discover key insights, and activate the data.
Retail Analytics & Site Selection
Drive your retail location analysis with Geosocial data. Fit the right businesses to the right communities and reduce error in selecting sites.
Social Media Audience Activation
Deliver personalized ads to your target segments across Facebook, Instagram, Snapchat, Twitter, and TikTok.