Customer Segmentation

19min

Segment people by what matters most: their behaviors.

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Summary

In this course, you will learn how to append the PersonaLive segments to your customer list. If you recently purchased a data license, start here to get up and running with the data quickly. Learn how to begin analyzing customer segments in relation to spend and churn, and building your first targeted campaigns.

Requirements:

  • PersonaLive License (Premium or Exponential)