Customer Segmentation


Segment people by what matters most: their behaviors. Start here to learn how to append our data to your customer records.

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In this course, you will learn how to append the PersonaLive segments to your customer list. If you recently purchased a data license, start here to get up and running with the data quickly. Learn how to begin analyzing customer segments in relation to spend and churn, and building your first targeted campaigns.


  • PersonaLive License (Premium)

Course Outline