Digital Audience Activation

8min

Connect offline and digital customer data and deploy ad campaigns to your custom audiences using PersonaLive.

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Summary

In this mini-course, we show you how to activate your customer data in the Google Ads platform. Learn how to upload your appended customer list to Google or create your own custom audience using the PersonaLive taxonomy. Refine your target audience and optimize ad placement by adjusting parameters like interests, channels, and geography.

Requirements:

  • PersonaLive License (Premium or Exponential)
  • Google Ads Account