Digital Audience Activation
8min
Connect offline and digital customer data and deploy ad campaigns to your custom audiences using PersonaLive.
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Summary
In this mini-course, we show you how to activate your customer data in the Google Ads platform. Learn how to upload your appended customer list to Google or create your own custom audience using the PersonaLive taxonomy. Refine your target audience and optimize ad placement by adjusting parameters like interests, channels, and geography.
Requirements:
- PersonaLive License (Premium or Exponential)
- Google Ads Account
Course Outline
Taxonomy Tabs
Taxonomy Tabs
(Coming Soon)
Overview
Overview
(Coming Soon)
6:10
Google Activation
Google Activation
(Coming Soon)
7:58
Appending Customer Records
Appending Customer Records
(Coming Soon)
3:27
Uploading Social Audiences
Uploading Social Audiences
(Coming Soon)
4:15
Overview
Overview
(Coming Soon)
2:17
Discover Your Target Segments
Discover Your Target Segments
(Coming Soon)
6:22
Case Study: Facebook Activation
Case Study: Facebook Activation
(Coming Soon)
4:08
Spend & Churn Analysis
Spend & Churn Analysis
(Coming Soon)
10:31
Live Data
Live Data
(Coming Soon)
4:45
Sales Forecasting
Sales Forecasting
(Coming Soon)
4:21
Response Modeling
Response Modeling
(Coming Soon)
4:46
Geography
Geography
(Coming Soon)
2:24
Tenant Representation
Tenant Representation
(Coming Soon)
3:48
Case Study: Email Marketing Personalization
Case Study: Email Marketing Personalization
(Coming Soon)
2:49
In-Store Visitation
In-Store Visitation
(Coming Soon)
4:08
Leasing Stragegy
Leasing Stragegy
(Coming Soon)
2:50
Brand Influence
Brand Influence
(Coming Soon)
2:22
Property Acquisition
Property Acquisition
(Coming Soon)
3:01
Channels
Channels
(Coming Soon)
2:13
Social Topics
Social Topics
(Coming Soon)
3:05
Influencers
Influencers
(Coming Soon)
1:58
Web Visitation
Web Visitation
(Coming Soon)
2:28
Demographics
Demographics
(Coming Soon)
1:37
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