Foot Traffic Segmentation for CRE

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27min

Learn how to combine foot traffic data with PersonaLive's behavioral segmentation to quantify tenant fit.

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Summary

Most CRE companies use foot traffic data to present their property. But finding the perfect tenant fit and convincing real estate committees of the match remains challenging, especially when the only way to differentiate visitors to a property is their demographics.

In this course, you'll learn how combine your foot traffic data with PersonaLive's behavioral segmentation. This will allow you to quantify tenant fit based on the digital and real-world retail behaviors of people visiting a property.

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Requirements:

PersonaLive License (Premium)
Foot traffic data for a specified location (e.g. Near's Common Evening Location Report)

Course Outline

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