Learn how to combine foot traffic data with PersonaLive's behavioral segmentation to quantify tenant fit.
Most CRE companies use foot traffic data to present their property. But finding the perfect tenant fit and convincing real estate committees of the match remains challenging, especially when the only way to differentiate visitors to a property is their demographics.
In this course, you'll learn how combine your foot traffic data with PersonaLive's behavioral segmentation. This will allow you to quantify tenant fit based on the digital and real-world retail behaviors of people visiting a property.
Audience Builder: Using Segments For Online Marketing
Use the Audience Builder to easily target your top segments online with personalized advertising.
Segment people by what matters most: their behaviors. Start here to learn how to append our data to your customer records.
Digital Audience Activation
Connect offline and digital customer data and deploy ad campaigns to your custom audiences using PersonaLive.