Mobile Visitation Segmentation

30min

Understand who is visiting your location by applying segmentation to human movement data.

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Summary

In this course, we show you how to combine human movement data with the PersonaLive segmentation system to unlock new customer insights. Identify what types of people are visiting your store, site, or tourist destination and personalize messaging for each customer set. Geotarget areas that over-index for your target audience and personalize ads based on their interests to optimize return on ad spend.

Course content is derived from a live webinar we gave in partnership with Near. Watch the full webinar.

Requirements:

  • PersonaLive License (Premium or Exponential)
  • Visitation data for a specified POI (e.g. Near's Common Evening Location Report)

Course Outline