Take a tour of the PersonaLive platform and learn how to append, analyze, and activate segments.
Take a tour of the PersonaLive platform and learn how to append, analyze, and activate segments.
Audience Builder: Using Segments For Online Marketing
Use the Audience Builder to easily target your top segments online with personalized advertising.
Customer Segmentation
Segment people by what matters most: their behaviors. Start here to learn how to append our data to your customer records.
Digital Audience Activation
Connect offline and digital customer data and deploy ad campaigns to your custom audiences using PersonaLive.
FollowGraph 101
FollowGraph is an AI-driven dataset that quantifies consumer interest in brands, influencers, media, and more at a geographic level. In this course, we show you how to apply this powerful dataset across various industries.