Spatial.ai’s GeoWeb data categorizes website visitation data from desktop and mobile devices into 1000+ segments of digital behavior to be used for predicting retail and product success.
Lawn & Garden Enthusiasts
Brides & Wedding Planners
New & Expecting Parents
Map the web visitation of millions of users to reveal what content, topics, and trends customers engage with online.
Activate the GeoWeb dataset in any mapping application to discover the interests of a community.
Use website interests in CSV or GeoJSON format in statistical analysis software like Python, R, Tableau, PowerBI, and Alteryx.
Capture month by month snapshots of each census block group to discover trending interests.
Go beyond traditional data like demographics to see what customers nearby are really interested in.
Enhance predictive modes by differentiating demographically similar locations by website behaviors.
Each segment tells the story of the interests of a community. Use GeoWeb to not only improve model performance but also reveal the “Why” behind the results.
Just like our Proximity dataset, because our Web Visitation is independent from demographics, it adds a unique strength to your predictive model.
An overview of how this dataset was built.
Cookies are crosswalked to mobile IDs to bring desktop behaviors to the physical world.
Each mobile device is homed to a given MGRS grid with statistical significance.
Visits to similar websites are clustered into segments.
A segment index is provided for all block groups compared against the nation.
Explore the most common use cases for GeoWeb data.