Data partnership between data exchange adsquare and Spatial.ai allows Geosocial data usage in real-time programmatic advertising
New York — 26th November 2019 — adsquare has announced its partnership with Spatial.ai, allowing marketers to make use of Geosocial segments for more effective OOH planning and programmatic media buying in the US.
Spatial.ai organizes billions of location-based social media data points and translates these into 72 easy-to-use social entries. Segments such as ‘Happily Ever After’, ‘Student Life’ and ‘Fitness Obsession’ have been integrated with the adsquare Audience Management Platform, a self-service data marketplace directly connected with leading Demand Side Platforms (DSP).
Geosocial data becomes a completely new data dimension as part of adsquare’s proximity targeting product. Proximity targeting is powered by adsquare’s proprietary pre-bid enrichment integrations with media buying platforms for which desired spatial data describing the context of a geographical area is activated and mobile users are reached in real-time, based on their location in the moment of ad impression. Other data categories from which advertisers can help themselves from include socio-demographics, business, weather, purchases or places.
Lyden Foust, CEO at Spatial.ai comments:
“We’re thrilled to make our Geosocial data available for advertisers in the US. adsquare provides a secure yet scalable solution to make our segments available to third parties in the programmatic landscape.”
Tom Laband, CEO & co-founder at adsquare, says:
“With over 70%, North America has one of the highest social media penetration rates in the world. The smartphone penetration rate is at an equally high level. Organizing this vast amount of user generated social data into a comprehensible audience segmentation is truly unique and helpful for advertisers who can now better understand what people really have on their minds in precisely defined geographic areas.”