Use Cases
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Geosocial Use Case: Portfolio Analysis
Select the relevant Geosocial segments for your brand.
Jimmy Chase
|
December 12, 2019
How do you know which Geosocial segments are relevant for the brand you are analyzing? In this tutorial, we walk you through how to perform a portfolio analysis on a subset of Shinola stores to determine which segments are most important.
Looking for other use cases?
Explore the growing list of use cases for Geosocial data, such as Site Selection, Leasing Strategy, and Marketing.
Personalive segmentation uses social media, mobile foot traffic, online activity, and individual-level demographics to organize every US household into one of 80 behavioral segments. These segments provide visibility to the online and offline preferences of the customers visiting any US property.
01 Append
02 Analyze
03 Activate
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