Use Cases

Geosocial Use Case: Tenant Rep

Jimmy Chase

|

October 24, 2019

In this tutorial, we research the Lexington DMA for the ideal pet store location and build a compelling story around our recommended site using Geosocial data. Learn how to leverage this data when curating your list of locations by accessing one of the following resources:

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Looking for other use cases?

Explore the growing list of use cases for Geosocial data, such as Site Selection, Leasing Strategy, and Marketing.

How PersonaLive Segmentation System Works

Personalive segmentation uses social media, mobile foot traffic, online activity, and individual-level demographics to organize every US household into one of 80 behavioral segments. These segments provide visibility to the online and offline preferences of the customers visiting any US property.

01 Append

Draw a polygon around a property to identify the behavioral segment of every visitor.

02 Analyze

Rank the top customer types visiting a location. Then match retailers based on online and offline activities of visitors.

03 Activate

Demonstrate visitor brand affinity to close deals. Activate marketing campaigns to drive target segments to your location.

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Ready to get started with Geosocial data?