Marketing & Advertising

Empower your marketing team or agency with rich, real-time customer data to guide campaign strategy and creative development. Plus, immediately deploy custom audiences into social, digital, email, and OOH campaigns.

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Segmentation

Truly understand your customers

Dig deeper into your top customer segments by studying their social media activity, online behaviors, and in-store visitation patterns.

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Live data

Adapt your strategy in real-time

People aren’t static — so your segmentation data shouldn’t be either. Keep up with your customers’ latest interests and deploy relevant content fast.

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Easy activation

Increase campaign ROI

Create custom audiences to reach more of the right people, then seamlessly launch targeted campaigns with messaging that resonates and converts.

Related resources

Blog
How To Enhance Facebook Audience Targeting With PersonaLive

3 steps to building better audiences with less trial and error—and budget.

Webinar

Boost Marketing ROI With Real-time Customer Segmentation

Segment customers by their real-time behaviors across in-person and online channels, then activate targeted marketing campaigns for powerful lead gen.

Case study

How Wings Etc. Optimized Its Local and Regional Facebook Campaigns

Using SiteZeus Market, the sports bar franchise realized a 760% increase in ROI from their campaign.

Discover the consumer and location insights you need to grow

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