Venture Capital Enthusiasts
Spin Class Enthusiasts
Machine Learning Researchers
Duck Dynasty Fans
Country Music Fans
An overview of how this dataset was built.
Public social media accounts are connected to location to form a bridge between online social behaviors and geography.
Billions of data points from social, mobile, and demographic variables are integrated to calibrate AI models.
The likelihood to follow any of the 2000+ accounts and interests is predicted for each block group.
An index for all block groups vs. the nation is calculated to provide a precise view of population behaviors.