Proximity logomark.

Reveal the top interests of every neighborhood

FollowGraph uncovers the brands, interests, and activities people love to improve audience targeting and location strategy.

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Data overview

Categorize block groups by the social media accounts they follow.

The FollowGraph dataset integrates social, mobile, and demographic variables to quantify consumer interest in brands, influencers, and more at a geographic level.

2,000+

Unique segments

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Free Resource

Customer Segmentation Toolkit

Learn how to build an effective customer segmentation to center your team on your #1 asset: your customers.

Customer segmentation toolkit.
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How it works

Social following meets physical location

Collect

Connect public social media accounts to location to form a bridge between online social behaviors and geography.

Calibrate

Integrate billions of data points from social, mobile, and demographic variables to calibrate AI models.

Categorize

Predict each block group's likelihood to follow any of the 2000+ social media accounts and interests.

Calculate

Calculate an index for every block group compared to the nation to provide a precise view of population behaviors.

Discover the customer insights you need to grow

Schedule a free, personalized demo to see the data in action.