Reveal the top interests of every neighborhood
FollowGraph uncovers the brands, interests, and activities people love to improve audience targeting and location strategy.
Categorize block groups by the social media accounts they follow.
The FollowGraph dataset integrates social, mobile, and demographic variables to quantify consumer interest in brands, influencers, and more at a geographic level.
2,000+
Unique segments
Sample data
Data for Nashville, TN and surrounding areas.
Customer Segmentation Toolkit
Learn how to build an effective customer segmentation to center your team on your #1 asset: your customers.
Social following meets physical location
Collect
Connect public social media accounts to location to form a bridge between online social behaviors and geography.
Calibrate
Integrate billions of data points from social, mobile, and demographic variables to calibrate AI models.
Categorize
Predict each block group's likelihood to follow any of the 2000+ social media accounts and interests.
Calculate
Calculate an index for every block group compared to the nation to provide a precise view of population behaviors.
Deeper insights for higher ROI
Discover the customer insights you need to grow
Schedule a free, personalized demo to see the data in action.