FollowGraph

Categorize neighborhoods by the brands and social media accounts they follow.

data Overview

A first-of-its-kind AI-driven, geographic, social media dataset

The FollowGraph dataset quantifies consumer interest in brands, influencers, media, and more at a geographic level.

52M

Public Accounts

2,000+

Unique segments

advanced location intelligence

Social following meets physical location

Map the social following habits of millions of users to reveal what content, topics, and trends customers engage with.

Map It

Activate the FollowGraph dataset in any mapping application to discover the interests of a community.

Predict It

Use the data in CSV or GeoJSON format in statistical analysis software like Python, R, Tableau, PowerBI, and Alteryx.

How it works

An overview of how this dataset was built.

1

Connect

Public social media accounts are connected to location to form a bridge between online social behaviors and geography.

2

Calibrate

Billions of data points from social, mobile, and demographic variables are integrated to calibrate AI models.

3

Categorize

The likelihood to follow any of the 2000+ accounts and interests is predicted for each block group.

4

Calculate

An index for all block groups vs. the nation is calculated to provide a precise view of population behaviors.

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