AI-Powered Segmentation Platform for Retail Marketers

Identify and reach your best customers in under 30 minutes with PersonaLive.

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What is PersonaLive?

Rising Professionals segment in PersonaLive platform.

Without a clear understanding of your customers, you risk...

Making poor location decisions

Building campaigns that don’t resonate

Wasting time targeting the wrong audience

Blurry black and white portrait of a young professional.

PersonaLive segments consumers by their actual behaviors so you can...

Select optimal locations for your brand

Build personalized marketing campaigns

Target high-potential audiences with precision

Clear, full-color portrait of a young professional.

Your full-stack segmentation solution

Segment customers, generate insights, and target key audiences—all within an easy-to-use platform.

Step 1

Identify your top segments in minutes

PersonaLive organizes every U.S. household into one of 17 high-level groups and 80 behavioral segments.

Step 2

Strategically position your brand for growth

Leverage consumer spend data to outmaneuver competitors and locate growth opportunities.

Screenshot of data visualizations within PersonaLive platform.

Step 3

Craft tailored multi-channel campaigns

Discover which brands your customers visit, who they follow on social media, the best channels to reach them, key demographic traits, and more.

Ready to discover your top customer segments?

Schedule a free 30-minute demo to get started.

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Trusted by 750+ innovative retailers and agencies

Explore our resources

Blog

The Complete Guide to Psychographic Segmentation Systems for Retail [+ Free Checklist]

Four factors and 15 use cases to consider when choosing a psychographic segmentation system for your retail brand.

Webinar

AI in Retail Location Strategy: 5 Tools for Smarter Site Selection

Learn how top retailers use AI, mobile location data, and predictive models to de-risk site selection, optimize store performance, and drive smarter expansion.

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Guide

25 AI Prompts For Retail Site Selection

Practical Ways To Enhance Your Location Strategy With AI

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View All Resources

Questions you might be asking...

Are people really more than demographics?

Two people may have the same demographics, yet in reality behave totally different. The PersonaLive segmentation is based on four dimensions of consumer behavior: demographics, social media activity, mobile movement data, and credit card transactions. This approach results in a 17% average increase in predicting retail behavior and leads to campaigns that perform up to 50% better.

Where does the data come from?

PersonaLive uses permissioned, anonymized, and aggregated data from mobile data and credit card providers, demographic, census, and public social media profiles. This means we never reveal data about a person, but illuminate the characteristics of behaviorally similar people groups.

How can PersonaLive help me?

All successful marketing and location decisions start with knowing something about your customers that others don’t. PersonaLive makes it easy to understand and activate these insights.

Append: Append segments to your store locations or upload your customer file to enrich your CRM with demographic and segment codes.
Analyze: Rank your top segments, identify LTV by cohort, compare your market share to competitors.
Activate: Choose your target segments, generate personalize messaging, and target them across Meta, Tiktok, Snapchat, X, Programmatic, direct mail and more.