New from PiinPoint: How to Plan for Retail Uncertainty

We Are More Than Demographics

Geographic social media lifestyle data

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plexus dancer

Geosocial Dataset

Coverage - US, Canada & Europe

Demographics alone miss a critical part of our story; mindsets, interests, and attitudes. Spatial organizes billions of public, geotagged social posts into 72 segments to reveal the customer attributes that predict product, retail, and brand success at the block group level.

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Preview a Segment
EC07

Girl Squad

Girls Night Out
Musicals
#LadiesNight
👯
Dinner with Friends
Adventures with Friends
Karaoke
MomsNightOut
"About Last Night"
Sangria
Supportive Friends
Friend Date
Bar Crawls
Live Music
Painting
Age
Younger
National median
Older
Income
Low
National median
High
Bachelor's Degree
0%
National median
100%
Wine Bars
Low
0
High
Italian Restaurants
Low
0
High
Steakhouses
Low
0
High
Seafood Restaurants
Low
0
High
Dance Clubs
Low
0
High
EK03

Outdoor Adventures

Hiking
Waterfalls
Backpacking
Parks
#GetOutdoors
#NatureLovers
Trail Running
Nature Photography
Biking
#EarthPix
Wandering
WildernessFriend Date
Exploring
Wild Animals
Wildflowers
Age
Younger
National median
Older
Income
Low
National median
High
Bachelor's Degree
0%
National median
100%
Parks
Low
0
High
Hiking
Low
0
High
Summer Camps
Low
0
High
Cosmetics
Low
0
High
Dance Clubs
Low
0
High
ED03

Trendy Eats

Yum
Lunchtime
#GoodEats
Tuna
Sushi
Burritos
Kale
Brisket
#GetInMyBelly
Steak
Feasts
Sausage
Tofu
Ribs
#Foodgasm
Age
Younger
National median
Older
Income
Low
National median
High
Bachelor's Degree
0%
National median
100%
Japanese Restaurants
Low
0
High
Sushi Restaurants
Low
0
High
Breakfast & Brunch
Low
0
High
Museums
Low
0
High
Sporting Goods Stores
Low
0
High
EA08

Dog Lovers

🐶  🐕   🐾
#DogsOfInstagram
#PuppyLove
Breeds of Dogs
"Woof"
Dog Parks
Dog Care
#DogMom
Furbabies
Dog Fashion
#MansBestFriend
Dog Toys
Going On Walks
Doggie Daycare
Grooming
Age
Younger
National median
Older
Income
Low
National median
High
Bachelor's Degree
0%
National median
100%
Landscaping
Low
0
High
Childcare
Low
0
High
Home Improvement
Low
0
High
Seafood Restaurants
Low
0
High
Dance Clubs
Low
0
High

Use Cases

From location analysis to customer profiling, we designed Geosocial data to be plug-n-play with your mapping platform and statistical analysis tools.

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Want to see the data for yourself?

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Resources

Our introductory materials, webinars, and blog give you the education, insights, and inspiration you need to get value from the data right away.

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Getting started

Intro to Geosocial

What is Geosocial data? How is it different from other location datasets? Find answers to these questions and get up and running fast.

Watch

Webinars

See Geosocial in action and learn best practices through live and recorded webinars.

Read

Our Blog

Stay up-to-date on all things Geosocial. Read helpful articles, tips, data updates, and announcements on our blog.

Learn

Tutorials

Explore our growing library of videos where we walk through specific use cases and brand applications.

Contact Us

Get started with Geosocial today

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