We are more than demographics

Predict and influence customer behavior with the world's first real-time social media segmentation system.

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Persona

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A segmentation of people based on their social, mobile, and web activity. PersonaLive™ answers the question, "Who are my customers?" Analyze, target, and acquire customers based on digital & physical signals.

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Proximity icon

Proximity

A segmentation of places describing the type and velocity of social activity in proximity to a location. Proximity answers the question, "What is this area like?" Identify activities going on around a store that drive success.

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A customer record showing social, mobile, web visitation data in addition to demographic data

We are more than our demographics

Two people may be demographically similar, yet have totally different interests. Geosocial segments people and places by their actual behavior, rather than demographics and surveys alone.

Billions of qualitative signals made measurable.

Leverage an always-on, organic panel of over 200 million consumers to make traditionally qualitative decisions a hard science.

Back decisions with real-time behavioral science

Define your most profitable customers, find more of them, and react in real-time as you see new social, and visitation patterns emerge.

Use Cases

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Campaign Strategy

Campaign Strategy

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

Explore Use Case

Campaign Strategy

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

Explore Use Case

Campaign Strategy

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

Explore Use Case

Campaign Strategy

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

Explore Use Case

Campaign Strategy

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

Explore Use Case

Campaign Strategy

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

Explore Use Case

Campaign Strategy

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

Explore Use Case

Campaign Strategy

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

Explore Use Case

Campaign Strategy

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

Explore Use Case

Campaign Strategy

Campaign Strategy

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

Explore Use Case

Mobile Visitation Segmentation

Mobile Visitation Segmentation

Mobile visitation data has taken the retail and real estate market by storm in the last five years. However, companies still struggle to answer a simple question: Who are these people and what do they want? The PersonaLive™ system segments store visitors to reveal the “who” behind the mobile visit.

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Customer Segmentation

Customer Segmentation

We are more than demographics. Segment people by what matters most: their behaviors. Unlike demographic segmentation systems, the PersonaLive™ segmentation system is backed by the behavior of 52M social media users, 117M mobile devices, 200M website visitors, and 281M individual profiles.

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Omnichannel & Ecommerce

Omnichannel & Ecommerce

Unlike ecommerce-native brands, Brick & Mortar retailers don’t have the opportunity to capture the online presence of their in-store consumers. PersonaLive™ helps retailers bridge the digital gap by allowing them to segment and retarget customers who have made in-store purchases online.

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Social Media Audience Activation

Social Media Audience Activation

Social media advertising is powerful but most campaigns are built on years of trial and error finding the right audience attributes. The PersonaLive™ segmentation takes the guesswork out of the equation by identifying the key traits of your best customers and seamlessly activating individuals with those exact behavioral traits on social media, filling in the missing gaps on those individuals who might not share their entire life on social that would have been missed looking on social alone.

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Real-Time Activation

Real-Time Activation

Strike while the iron is hot. The viral nature of social content deters marketers from acting in real-time with their customers for two reasons. First, they aren’t sure what their customers are interested in and commenting on. Second, the opportunity has often come and gone before they know it. PersonaLive™ allows you to subscribe to segment updates and will tell you when a topic goes viral for a specific audience so your brand can show up on the right content to the right people.

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Consumer Facing

Consumer Facing

Reveal what locals are saying and doing in neighborhoods. Potential homebuyers, travelers, and hotel searchers care about the location and activities of a neighborhood. Use the power and context of social media to reveal the heartbeat of a community.

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Site Selection

Site Selection

Geodemographics have been used since the early 1970s for catchment analysis and site selection. Geosocial datasets help fit the right businesses to the right locations by capturing the activity and interests of the area (Proximity) and organizing households by their retail and social behavior (PersonaLive™) instead of demographics alone. The combination reduces error in selecting sites and sets the new location up for a strategic market launch campaign.

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What our customers say

Rather than boxing consumers into small subgroups, Geosocial data creates connections between actions and activities, so it reflects that consumers are more than their demographic or psychographic labels.

Helen Thompson
Helen Thompson
Global Marketing Strategy, Esri

Just because you have the same demographics around a location does not mean those individuals will behave the same way. Communities have quantifiable social differences. That’s what Geosocial data really uncovers.

Keenan Baldwin
Keenan Baldwin
Co-Founder, SiteZeus

Combine Geosocial data with demographics, retail co-tenancy, traffic patterns, and you have a great idea what makes a successful location. This data allows a real estate professional to be a part of millions of conversations with the consumer rather than just one. Powerful.

Michael Christenson
Michael Christenson
VP of Sales, Sitesusa

Retail and restaurant operators often rely on proxies for human behavior and personality as they make real estate decisions. Spatial.ai's socially-driven data provides a new way for organizations to directly incorporate the voice of consumers within trade areas of interest.

Dave Huntoon
Dave Huntoon
President, Intalytics

What Spatial.ai has been able to capture with this dataset is truly remarkable. They’ve found a large void in the suite of tools available to support location analytics and have filled it perfectly.

Michael Simon
Michael Simon
President, Tetrad

Being leaders in the geospatial industry, we intuitively know selecting sites where consumers’ interests and attitudes align with the brand is crucial. Until now, companies have not been able to quantify those characteristics at scale. Geosocial uncovers these characteristics so Esri customers have an advantage in understanding what drives success.

Katie Decker
Katie Decker
Marketing Manager, Esri
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