We Are More Than Demographics

Geographic social media lifestyle data

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Geosocial Dataset

Coverage - US, Canada & Europe

Demographics alone miss a critical part of our story; mindsets, interests, and attitudes. Spatial organizes billions of public, geotagged social posts into 72 segments to reveal the customer attributes that predict product, retail, and brand success at the block group level.

Explore the Dataset

Data Preview

Geosocial data is organized into 72 segments and mapped at the block group level. Explore the map below for more details.

Preview a Segment
Girl Squad / Miami, FL
Outdoor Adventures / Portland, OR
Trendy Eats / Cincinnati, OH
Dog Lovers / San Francisco, CA
EC07

Girl Squad

Social Topics
Girls Night Out
Musicals
#LadiesNight
👯
Dinner with Friends
Karaoke
Adventures with Friends
MomsNightOut
"About Last Night"
Sangria
Friend Date
Supportive Friends
Bar Crawls
Painting
Live Music
Retail Affinity
Wine Bars
Low
0
High
Italian Restaurants
Low
0
High
Steakhouses
Low
0
High
Seafood Restaurants
Low
0
High
Dance Clubs
Low
0
High
EK03

Outdoor Adventures

Social Topics
Hiking
Waterfalls
Backpacking
Parks
#GetOutdoors
#NatureLovers
Trail Running
Nature Photography
Biking
#EarthPix
Wandering
WildernessFriend Date
Exploring
Wildflowers
Wild Animals
Retail Affinity
Parks
Low
0
High
Hiking
Low
0
High
Summer Camps
Low
0
High
Cosmetics
Low
0
High
Dance Clubs
Low
0
High
ED03

Trendy Eats

Social Topics
Yum
Lunchtime
#GoodEats
Tuna
Sushi
Burritos
Kale
Brisket
#GetInMyBelly
Steak
Feasts
Sausage
Tofu
Ribs
#Foodgasm
Retail Affinity
Japanese Restaurants
Low
0
High
Sushi Restaurants
Low
0
High
Breakfast & Brunch
Low
0
High
Museums
Low
0
High
Sporting Goods Stores
Low
0
High
EA08

Dog Lovers

Social Topics
🐶  🐕   🐾
#DogsOfInstagram
#PuppyLove
"Woof"
Breeds of Dogs
Dog Parks
Dog Care
#DogMom
Furbabies
Dog Fashion
#MansBestFriend
Dog Toys
Going On Walks
Doggie Daycare
Grooming
Retail Affinity
Landscaping
Low
0
High
Childcare
Low
0
High
Home Improvement
Low
0
High
Seafood Restaurants
Low
0
High
Dance Clubs
Low
0
High

Use Cases

From location analysis to customer profiling, we designed Geosocial data to be plug-n-play with your mapping platform and statistical analysis tools.

Find Your Use Case
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Site Selection
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Leasing Strategy
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Tenant Representation
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Geomarketing
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Merchandising
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Urban Planning

Want to see the data for yourself?

Download Sample Data

Resources

Our introductory materials, webinars, and blog give you the education, insights, and inspiration you need to get value from the data right away.

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Watch

Webinars

See Geosocial in action and learn best practices through live and recorded webinars.

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Read

Our Blog

Stay up-to-date on all things Geosocial. Read helpful articles, tips, data updates, and announcements on our blog.

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Learn

Tutorials

Explore our growing library of videos where we walk through specific use cases and brand applications.

Contact Us

Get started with Geosocial today

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