Retailers, restaurants, eCommerce, brokerages, cities, residential and commercial real estate are all using Geosocial to understand customers and predict outcomes. See how it can work for you by exploring our resources.
Geosocial data is location-based social media data. Every social post created contains fragments of qualitative data about human behavior. We collect, clean, and categorize billions of these data points to produce a rich set of lifestyle segments that can be measured across any geography.
Intro to Geosocial
Learn how to analyze and apply Geosocial data. Find a relevant use case or check out our brand-specific location highlights to see the data in action.
Surgically select your next store or optimize your portfolio based on real customer behaviors.
Learn how to merchandise your center with shopping and experiences that align with consumer interests and attitudes.
Find potential sites that not only meet demographic criteria, but align with consumer interests and attitudes.
Perform a portfolio analysis on a subset of stores to determine which segments are most important for location decisioning.
After performing a portfolio analysis to identify which Geosocial segments are related to successful stores, we are ready to run a suitability analysis to select a new store.
Profile consumer interests and attitudes, and customize in-store experience (hours of operation, store concept, design, etc) using Geosocial data.
Determine new commerce opportunities best suited for a developing town or city.
Nike recently launched a flagship store in Yorkdale Shopping Center, Toronto. We took a look at the Geosocial data to see how well Nike matched the community.
A quick case study exploring how the "Nerd Culture" Geosocial segment can reveal powerful insights for a fast-growing pizza restaurant, Blaze Pizza.
