How VI Labs Helps Wellness Clients Acquire Customers At Half The Cost

Challenge

VI Labs is an AI-driven technology company that helps Fortune 500 health, pharma, and consumer brands maximize acquisition, enrollment, engagement, retention, and health outcomes. The VI Acquire team wanted a faster, more effective way to identify, target, and convert the right customers.

Approach

The VI team integrates member data with PersonaLive to rank top customer segments. They then use the segments to define target households that will have optimal CPA and LTV. Using these look-alike audiences, they deliver personalized content across social, search, CTV, and direct mail.

VI Labs also used the PersonaLive platform’s vivid segment portraits to communicate the types of customers the creative team should design for.

“I love the interactive dynamic dashboard… Our designers instantly know what (they) need to create and what type of messaging to attach to that creative.” — Chris Finch, President

Result

The VI approach consistently delivers outstanding results. For example, a nonprofit wellness organization grew its membership 75% while lowering CPA by 53%. Another global health and fitness franchise benefited from the targeting efficiency by lowering their cost per acquisition by 50%.

“We license data from 45 different data companies and when we switched to Spatial.ai we saw significant increases… The Spatial.ai audiences perform better than all of the other datasets we currently use.” — Chris Finch, President

Conclusion

By harnessing the power of segmentation, VI Labs is able to identify target audiences with unprecedented speed. Instead of guessing at their clients' customers, they drive clarity. By delivering outstanding results, VI not only increases client retention but, ultimately, helps their clients drive life-changing health outcomes.