How Colliers Unlocked Hidden U.S. Markets for Retailers Using PersonaLive

Challenge

For years, global retail brands have relied on Colliers for strategy, brokerage, and expansion. To advise clients effectively in a rapidly-changing environment, Colliers needed a tool that could surface real-time behavioral insights and speed up strategic decision-making across site selection, marketing, and operations.

Approach

With PersonaLive, Colliers layered deep consumer insight onto their clients’ internal research, leveraging third-party behavioral data to identify high-value consumer groups, understand brand sentiment, and quantify opportunity across trade areas. PersonaLive’s user-friendly interface allowed the Colliers team to access insights live during client calls—delivering real-time strategy without hours of prep.

Result

By combining PersonaLive data with their proprietary models, Colliers helped five major retail clients rethink their U.S. expansion strategy. One major win: For a fast-growing F&B client, Colliers used PersonaLive to reveal an overlooked customer segment that the brand’s internal team had missed. This insight helped shape a new scoring methodology and led to high-confidence market entry into new cities.

Conclusion

With PersonaLive, Colliers has evolved from a traditional brokerage to a strategic growth partner. The platform equips their team to uncover hidden markets, personalize pitches, and help brands make smarter expansion and marketing decisions in real time.