Persona

LIVE

Define your customers based on their social media, brand visitation, and website interests. Meet the world’s first real-time segmentation system.

data Overview

A segmentation system for the digital age

The PersonaLive™ segmentation system organizes customers into one of 80 behavioral segments—matching social, brand, and website visitation using address as a link.

52M

Social users

117M

Mobile devices

300M

Desktop devices

80

Unique segments

Adapt to customers in real-time

When people generate billions of social and retail data points every day, there is no longer need to rely on surveys. Capitalize on trends that meet customers in the moment.

#photograph
#champagne
#sistersister

#UrbanFashion

Restaurant
Wingstop
+20.5%
Fitness
YMCA
+34.9%
Grocery
Aldi
+9.4%

#SmallTownAmerica

professional
GIS Users
+44.2%
Music
Classical Music
+28.5%
TV & Movies
Anime
+17.9%

#TechTitans

Discover digital & physical behaviors

Fill missing gaps in your first party data by layering in customer’s digital data.

#countryliving
#fangirl
#corn

#CountryKings

Trader Joe's
Index: 479
Pure Barre
Index: 238
BMW
Index: 386

#UltraElite

#SuburbChic

Back marketing decisions with science

Current segmentation solutions have marketing teams shooting in the dark using demographics or making guesses based on surveys. Leverage an always-on, organic panel of over 200 million consumers to make traditionally qualitative decisions a hard science.

Advanced location intelligence

Digital behavior meets physical location

Map the digital behaviors of 300+ million users to reveal what customers do, the stores they visit, websites they search, and the brands and people they follow on social media.

GeoJSON

Upload your customer data file to our secure online platform to match records to their corresponding PersonaLive™ segment using address.

Spreadsheet

For every customer upload, we pass back a segment strategy tool that includes summarized insights on customers and interactive graphs that provide immediate insights.

How it works

Append

Upload first party customer data to append PersonaLive™ segments to each individual record.

Analyze

Understand how the behavioral context (social, mobile, website behaviors, etc.) impacts customer spending, and vice versa.

Activate

Leverage new insights to create on-target campaigns, creative, deploy on Facebook, digital channels, etc.

Use Cases

Explore the most common use cases for PersonaLive™.

Ready to get started?

Reach out to our sales team for a personalized demo.