The PersonaLive™ segmentation system organizes customers into one of 80 behavioral segments—matching social, brand, and website visitation using address as a link.
Social users
Mobile devices
Desktop devices
Unique segments
When people generate billions of social and retail data points every day, there is no longer need to rely on surveys. Capitalize on trends that meet customers in the moment.
Fill missing gaps in your first party data by layering in customer’s digital data.
Current segmentation solutions have marketing teams shooting in the dark using demographics or making guesses based on surveys. Leverage an always-on, organic panel of over 200 million consumers to make traditionally qualitative decisions a hard science.
#Soul&Spirit
#UrbanFashion
#Familias
#FairwayFamilies
#BabiesBurbs&Blessings
#SettledSuburbanites
#RisingProfessionals
#YoungRisers
#Urbanists
Map the digital behaviors of 300+ million users to reveal what customers do, the stores they visit, websites they search, and the brands and people they follow on social media.
Upload your customer data file to our secure online platform to match records to their corresponding PersonaLive™ segment using address.
For every customer upload, we pass back a segment strategy tool that includes summarized insights on customers and interactive graphs that provide immediate insights.
Upload first party customer data to append PersonaLive™ segments to each individual record.
Understand how the behavioral context (social, mobile, website behaviors, etc.) impacts customer spending, and vice versa.
Leverage new insights to create on-target campaigns, creative, deploy on Facebook, digital channels, etc.
Explore the most common use cases for PersonaLive™.