Persona

LIVE

Define your customers based on their social media, brand visitation, and website interests. Meet the world’s first real-time segmentation system.

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data Overview

A segmentation system for the digital age

The PersonaLive™ segmentation system organizes customers into one of 80 behavioral segments—matching social, brand, and website visitation using address as a link.

52M

Social users

117M

Mobile devices

300M

Desktop devices

80

Unique segments

Adapt to customers in real-time

When people generate billions of social and retail data points every day, there is no longer need to rely on surveys. Capitalize on trends that meet customers in the moment.

#photograph

#champagne

#sistersister

#UrbanFashion

Restaurant

Wingstop

+20.5%

Fitness

YMCA

+34.9%

Grocery

Aldi

+9.4%

#SmallTownAmerica

professional

GIS Users

+44.2%

Music

Classical Music

+28.5%

TV & Movies

Anime

+17.9%

#TechTitans

Discover digital & physical behaviors

Fill missing gaps in your first party data by layering in customer’s digital data.

#countryliving

#fangirl

#corn

Jeff Peterson

@jeffpeterson01

Export sales numbers were out and what it looked like for last week is there was 986,000 metric tons of #corn that was sold and that was above expectation. 🔊 Listen to the midday comments👇 #corn

#CountryKings

Trader Joe's

Index: 479

Pure Barre

Index: 238

BMW

Index: 386

#UltraElite

#SuburbChic

Back marketing decisions with science

Current segmentation solutions have marketing teams shooting in the dark using demographics or making guesses based on surveys. Leverage an always-on, organic panel of over 200 million consumers to make traditionally qualitative decisions a hard science.

Vibe Magazine

Index: 370

BET

Index: 298

Snapchat

Index: 110

#AspiringHispanics

DoorDash

GrubHub

Postmates

Seamless

UberEats

#FamilyOutposts

John Mayer

Index: 147

Slack

Index: 144

Tim Ferriss

Index: 154

#RisingProfessionals

Advanced location intelligence

Digital behavior meets physical location

Map the digital behaviors of 300+ million users to reveal what customers do, the stores they visit, websites they search, and the brands and people they follow on social media.

GeoJSON

Upload your customer data file to our secure online platform to match records to their corresponding PersonaLive™ segment using address.

Spreadsheet

For every customer upload, we pass back a segment strategy tool that includes summarized insights on customers and interactive graphs that provide immediate insights.

How it works

Append

Upload first party customer data to append PersonaLive™ segments to each individual record.

Analyze

Understand how the behavioral context (social, mobile, website behaviors, etc.) impacts customer spending, and vice versa.

Activate

Leverage new insights to create on-target campaigns, creative, deploy on Facebook, digital channels, etc.

Use Cases

Explore the most common use cases for PersonaLive™.

Campaign Strategy

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

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Consumer Facing

Reveal what locals are saying and doing in neighborhoods. Potential homebuyers, travelers, and hotel searchers care about the location and activities of a neighborhood. Use the power and context of social media to reveal the heartbeat of a community.

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Customer Segmentation

We are more than demographics. Segment people by what matters most: their behaviors. Unlike demographic segmentation systems, the PersonaLive™ segmentation system is backed by the behavior of 52M social media users, 117M mobile devices, 200M website visitors, and 281M individual profiles.

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Mobile Visitation Segmentation

Mobile visitation data has taken the retail and real estate market by storm in the last five years. However, companies still struggle to answer a simple question: Who are these people and what do they want? The PersonaLive™ system segments store visitors to reveal the “who” behind the mobile visit.

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Omnichannel & Ecommerce

Unlike ecommerce-native brands, Brick & Mortar retailers don’t have the opportunity to capture the online presence of their in-store consumers. PersonaLive™ helps retailers bridge the digital gap by allowing them to segment and retarget customers who have made in-store purchases online.

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Real-Time Activation

Strike while the iron is hot. The viral nature of social content deters marketers from acting in real-time with their customers for two reasons. First, they aren’t sure what their customers are interested in and commenting on. Second, the opportunity has often come and gone before they know it. PersonaLive™ allows you to subscribe to segment updates and will tell you when a topic goes viral for a specific audience so your brand can show up on the right content to the right people.

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Site Selection

Geodemographics have been used since the early 1970s for catchment analysis and site selection. Geosocial datasets help fit the right businesses to the right locations by capturing the activity and interests of the area (Proximity) and organizing households by their retail and social behavior (PersonaLive™) instead of demographics alone. The combination reduces error in selecting sites and sets the new location up for a strategic market launch campaign.

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Social Media Audience Activation

Social media advertising is powerful but most campaigns are built on years of trial and error finding the right audience attributes. The PersonaLive™ segmentation takes the guesswork out of the equation by identifying the key traits of your best customers and seamlessly activating individuals with those exact behavioral traits on social media, filling in the missing gaps on those individuals who might not share their entire life on social that would have been missed looking on social alone.

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Ready to get started?

Reach out to our sales team for a personalized demo.

Request a Demo

Persona

data Overview

A segmentation system for the digital age

52M

117M

300M

80

Adapt to customers in real-time

#UrbanFashion

#SmallTownAmerica

#TechTitans

Trending Social Topics

Live In-Store Visitation

Live Digital Visitation

Discover digital & physical behaviors

#CountryKings

#UltraElite

#SuburbChic

Social Media

In-Store

Online & Ecommerce

Back marketing decisions with science

#AspiringHispanics

#FamilyOutposts

#RisingProfessionals

Channel Preferences

Brand & Ecommerce Influence

Top Influencers

CBG:

27053106000

Count: 709

Count: 42

Count: 37

CBG:

27123042001

Count: 416

Count: 181

Count: 86

CBG:

27053024006

Count: 688

Count: 181

Count: 32

Advanced location intelligence

Digital behavior meets physical location

GeoJSON

Spreadsheet

How it works

Append

Analyze

Activate

Use Cases

Campaign Strategy

Consumer Facing

Customer Segmentation

Mobile Visitation Segmentation

Omnichannel & Ecommerce

Real-Time Activation

Site Selection

Social Media Audience Activation

Ready to get started?

Datasets

Solutions

By Use Case

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By Industry

Company

Resources