Information We Collect and How We Collect It
We obtain a variety of public information (collectively the “Information”) from public geotagged posts. We collect this information primarily through APIs, which are interfaces through which these platforms can provide us with information about a location. We collect the following public Information from these platforms:
- Screen name
- User ID
- Business name
- Business address
- Business rating
- Text from posts
- Lat/lon of a geotagged post
- Timestamp from a post
All information must be made public by the individual or business for Spatial.ai to collect it.
How We Use and Share the Information We Collect
Spatial.ai cleans, aggregates, and analyzes the Information collected from posts and provides the Information to our customers. Our customers – a variety of companies and organizations – in turn use the Information for a variety of commercial and research purposes, including retail site selection (for instance, determining where to open a new clothing shop), urban planning (for instance, understanding the interests of a particular community), and market research (for instance, tracking the change in certain types of conversation at a neighborhood level over time).
Sometimes the aggregated Information is used to build models that determine the sales of a product at a given location. For instance, some of our customers may create a “predictive model” to estimate the potential sales of a product in a retail store. Spatial.ai may also use the Information for our internal and operational purposes, such as quality checking, or for our own sales and marketing purposes, and more generally to operate, maintain and improve the services we offer.
Information Collected When You Visit Our Website
Our products are not intended to collect Information from children under the age of 16. If you believe we have collected Information from a person under the age of 16, please contact us at the below contact information.
Spatial.ai protects Information in our possession against unauthorized access, disclosure, alteration, or destruction. We regularly review our physical security, storage, and processing to ensure compliance with industry best practices. However, as no physical or technological safeguards are 100 percent secure, we do not guarantee the security of any particular elements of data that we hold.
Information we collect is retained indefinitely provided that we will comply with the opt-out procedures described in CCPA and GDPR regulations.