Current as of November 10, 2020

Privacy Policy

Spatial Labs Inc. (“”) values and respects the privacy of users. This Privacy Policy describes how we collect information about locations from public geotagged posts on social media platforms, as well as visitors to our website(s), what information we collect, and how that information may be used and shared.

Information We Collect and How We Collect It

We obtain a variety of public information (collectively the “Information”) from public geotagged posts. We collect this information primarily through APIs, which are interfaces through which these platforms can provide us with information about a location. We collect the following public Information from these platforms:

  • Screen name
  • User ID
  • Business name
  • Business address
  • Business rating
  • Text from posts
  • Lat/lon of a geotagged post
  • Timestamp from a post

All information must be made public by the individual or business for to collect it.

How We Use and Share the Information We Collect cleans, aggregates, and analyzes the Information collected from posts and provides the Information to our customers. Our customers – a variety of companies and organizations – in turn use the Information for a variety of commercial and research purposes, including retail site selection (for instance, determining where to open a new clothing shop), urban planning (for instance, understanding the interests of a particular community), and market research (for instance, tracking the change in certain types of conversation at a neighborhood level over time).

Sometimes the aggregated Information is used to build models that determine the sales of a product at a given location. For instance, some of our customers may create a “predictive model” to estimate the potential sales of a product in a retail store. may also use the Information for our internal and operational purposes, such as quality checking, or for our own sales and marketing purposes, and more generally to operate, maintain and improve the services we offer.

Information Collected When You Visit Our Website

We also may collect Information from you when you visit our corporate website (including the website on which this Privacy Policy is posted), such as to express interest in our services or sign up for our newsletters. If you submit personal information to us, such as your name, address, email address, and phone number, we may use this information to market to you – for instance, to send you information about new products and events.

Our Use of Cookies. We (or other companies we work with) may collect or associate Site Data using “cookies.” Cookies are small data files that have unique identifiers and reside, among other places, on your Devices, in emails we send to you, and on the web pages of the website. Among other things, cookies help us improve and personalize your use of the website. We may permit certain third parties to place cookies through the website to provide us with better insights into the use of the website and user demographics and to provide relevant advertising to you. These third parties may collect information about your online activities over time and across different websites when you use the website. For example, we utilize Google Analytics to analyze usage patterns for the website. Google Analytics generates a cookie to capture information about your use of the website that Google uses to compile reports on website activity for us and to provide other related services. Google may use a portion of your IP address to identify its cookie and for its commercial purposes.

By accessing or using the website, you consent to the placement of cookies on your browsers and devices and the use of web beacons as described in this Privacy Policy. You may block, delete, or disable cookies to the extent permitted by your browsers, applications, and Devices as described in more detail below. However, if you do so, the performance of certain features of the website may be limited or not to work at all.

Children's Privacy

Our products are not intended to collect Information from children under the age of 16. If you believe we have collected Information from a person under the age of 16, please contact us at the below contact information.

Information Security protects Information in our possession against unauthorized access, disclosure, alteration, or destruction. We regularly review our physical security, storage, and processing to ensure compliance with industry best practices. However, as no physical or technological safeguards are 100 percent secure, we do not guarantee the security of any particular elements of data that we hold.

Information Retention

Information we collect is retained indefinitely provided that we will comply with the opt-out procedures described in CCPA and GDPR regulations.

Hotjar Usage

We use Hotjar in order to better understand our users’ needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users’ experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices. This includes a device's IP address (processed during your session and stored in a de-identified form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), and the preferred language used to display our website. Hotjar stores this information on our behalf in a pseudonymized user profile. Hotjar is contractually forbidden to sell any of the data collected on our behalf. For further details, please see the ‘about Hotjar’ section of Hotjar’s support site.

Contact Us

If you have any questions regarding this Privacy Policy, please contact us at

Updates to Privacy Policy

This policy was last updated November, 10th, 2020. If we make material changes to this Privacy Policy that may impact you, we will prominently post notice of the change on our website for a period of at least 30 days prior to the change becoming effective. We recommend that you check the Privacy Policy frequently so that you are informed of any changes.