Identify Target Segments

12 min

Learn how to use the Insight Tool and Brand & Feature Sorters to see the relationships between the PersonaLive segments and real-world brands.

In this mini course, we show you how to use the Insight Tool as well as the Brand & Feature Sorters to move from insight to action. Find the top ranking segments for your brand to know which customer set to target, or find the top ranking brands for a segment to identify high potential tenants for a location. Learn how to sort across a variety of visitation categories (Apparel, Restaurants, Grocery, Entertainment, etc.) as well as demographic, social, and web visitation categories.


  • PersonaLive License (Geo or Premium)
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