Retail Analytics & Site Selection

27 min

Learn how to use the Proximity dataset for retail analytics, site selection, tenant representation, and more.

This course covers the use of Geosocial data within the multiple facets of the site selection process. Learn about the origins of Geosocial data, how to find your target segments, and practical data applications in the retail industry. Learn how to pick better sites, recruit the right tenants, increase predictiveness of product sales, and make smarter real estate investments. By the end of this course, you will have the information you need about Geosocial data to implement it into your own strategies.


  • PersonaLive License (Geo or Premium)
  • Mapping platform (e.g. ArcGIS Business Analyst)
All lessons

Didn't find what you're looking for?

For additional support, please contact us.