Sibcy Cline is working to fill leases for a mixed-use retail development in Fort Thomas, Kentucky. We want to understand what types of retail would fit the community but first, we need to understand which segments show up in this location.
We’ll simply pull up the site in Esri’s Business Analyst and run a Market Snapshot report to see a breakdown of the segments.
We see that 27% of the nearby households fall into the #GoodLifeCitizen segment. Since that's such a dominant segment we're probably going to want to retail our location to fit these people's interests. To do that, we are going to go to the PersonaLive™ Segment Sorter.
The Segment Sorter is exactly like the Brand Sorter, except now we're sorting by segment and not by brand. All we have to do is go to the #GoodLifeCitizens segment and sort retail brands by visitation. For this segment, the top retailers include:
You can sort by restaurant brand visitation as well. Here are the top results for restaurant affinity:
Coffee/Tea - Independent
Noodles & Company
So, when we recommend tenants for this location, we can go to Orvis and say, based on 117 million devices in the history of their visitation, the population in this location is twice as likely to physically show up at an Orvis if there is an Orvis nearby.