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How SeaQuest Used PersonaLive To Hit Record-Breaking Sales

After customer data revealed an unexpected audience segment visiting their locations, SeaQuest launched a new ticket package that became their top-selling product overnight.

SeaQuest is an interactive aquarium and zoo adventure chain featuring 14 locations where guests can interact with marine, bird, and reptile wildlife. Since its founding in 2015, SeaQuest experienced remarkable growth, but recently their pace had begun to slow. This led the aquarium chain to work with Spatial.ai to explore whether customer segmentation could unlock new avenues for growth.

Discovering an Unexpected Audience With Customer Segmentation

The SeaQuest team uploaded customer data for each of their locations to the PersonaLive platform to segment their customers. Previously, the prevailing assumption had been that their core demographic was predominantly women with children. However, data revealed an unexpected trend: a significant number of single adults were frequenting SeaQuest locations.

Launching a Best-Selling Ticket Package

Inspired by these findings, SeaQuest was quick to innovate. They crafted a tailored ‘Date Night’ package that targeted the newly-discovered singles segment—a move grounded in data-driven confidence.

"PersonaLive revealed a large singles market visiting our locations, which challenged our assumptions about who our customers were. This inspired us to launch a date night package, which was so incredibly successful that it became our #1-selling product overnight."

– Patrick Soulliere, CMO, SeaQuest

The ‘Date Night’ package was a massive success, becoming the aquarium’s top-selling package overnight. The launch of the tailored offering also brought about unplanned benefits on social media, where popular dating influencers championed SeaQuest as an ideal date night destination. This endorsement amplified its popularity and extended its reach—all without additional marketing spend.

Harnessing the Power of Segmentation

SeaQuest was able to identify an underserved audience at unprecedented speed by leveraging the power of the PersonaLive segmentation. Instead of guessing their customer demographics, they were able to release a tailored ticket package with confidence and hit record sales in under 90 days.

Want to see a live demo of PersonaLive? Watch the on-demand webinar, where we demo the platform and teach you how to streamline the customer segmentation process to enhance marketing performance.

What you should do now

Whenever you're ready, here are 3 ways Spatial.ai can help:

  1. Schedule your free PersonaLive demo. Discover how to identify, analyze, and target your most valuable customers in under 60 minutes with the PersonaLive platform. During your demo, we'll review your existing customer data and suggest actionable segmentation strategies to help you reach your marketing goals.
  2. If you'd like more segmentation strategies, go to our resources section, where you can access webinars, downloadable guides, and product tutorials.
  3. If you know another marketer who’d enjoy reading this post, share it with them via Linkedin, X, or Facebook.

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