An AI-driven dataset that quantifies consumer interest in brands, influencers, media, and more at a geographic level.
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Have you ever considered what it means to follow an account on social media? You are essentially raising your hand and saying, “I like this and want to see more of it.” You are declaring your interests. And what’s more, billions of people are doing this everyday.
The power of the ‘Follow’ button lies in its ability to signal interest in activities and brands. Yet, no company has converted these signals at scale into a useable format. Until now.
Spatial.ai proudly presents its groundbreaking geosocial dataset: FollowGraph.
FollowGraph is an AI-driven dataset that quantifies consumer interest in brands, influencers, media, and more at a geographic level. It contains indexes for over 2,000 social media accounts and variables for every US block group to provide a comprehensive view of consumer preferences. With a training set comprising millions of public accounts, we've created a model that seamlessly blends physical and digital behaviors to predict followers.
FollowGraph consists of over 700 influencers, 600 marketing channels, 350 interests, and 270 major brands to help you locate precise target audiences. And while the dataset is ideal for anyone mapping intent by geography, we fined-tuned FollowGraph for 12 industries, including Advertising, CRE, Retail, and Urban Planning.
We built FollowGraph by adopting techniques used to create the PersonaLive and Proximity datasets. Here’s how it works:
The beauty of FollowGraph is its simplicity. There are two basic approaches to using the dataset:
The value of this dataset is straightforward but the applications are endless. Whether you’re a marketer, real estate investor, or urban planner, understanding people’s interests on a deep level allows you to make better decisions.
Along with the PersonaLive and Proximity datasets, FollowGraph empowers businesses to go beyond mere demographics. Together, they provide a picture of the people (PersonaLive), activities (Proximity), and interests (FollowGraph) that matter most to your brand.
FollowGraph turns the 'Follow' button into a compass that directs businesses to their target audiences. It's another leap by Spatial.ai as we seek to merge the physical and digital worlds for precise, efficient targeting.
To learn more and browse sample data, visit the FollowGraph product page.
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