Campaign Strategy
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Campaign Strategy
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Relevant Datasets:
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Reveal Profitable Customers & Hidden Opportunities
The customer strategy tool combines your data with segmentation to separate customer cohorts into core, niche, and upsell audiences. Discover your top customers, and reveal cohorts of profitable customers you may have been missing.
24%
Lift in Predicting Customer Spend Over Demographics Alone
Focused Audience Targeting
Marketers equipped with the PersonaLive™ segmentation can specifically target the new or existing customers with the highest likelihood to convert, instead of hitting unqualified contacts.
81%
Decrease in Campaign Cost While Retaining Target Sales
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Ad Placement
Find out where your target segment gets their news, podcasts they listen to, television shows they watch, websites they visit, and social media platforms to hypertarget ad placement.
26%
Of Ad Spend Is Wasted by Serving Ads on the Wrong Channels.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Reveal Profitable Customers & Hidden Opportunities
The customer strategy tool combines your data with segmentation to separate customer cohorts into core, niche, and upsell audiences. Discover your top customers, and reveal cohorts of profitable customers you may have been missing.
24%
Lift in Predicting Customer Spend Over Demographics Alone
Focused Audience Targeting
Marketers equipped with the PersonaLive™ segmentation can specifically target the new or existing customers with the highest likelihood to convert, instead of hitting unqualified contacts.
81%
Decrease in Campaign Cost While Retaining Target Sales
Ad Placement
Find out where your target segment gets their news, podcasts they listen to, television shows they watch, websites they visit, and social media platforms to hypertarget ad placement.
26%
Of Ad Spend Is Wasted by Serving Ads on the Wrong Channels.
Live Insights
Add flexibility into your campaign strategy by receiving notifications of the trending topics, hashtags, viral videos, and brand visitation of your target audience. Deploy ads on the viral videos, or join the social conversation where your key segments are engaging.
5.3B
Social Posts Per Day
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The Secret Weapon For Creative Teams
Use the segment’s social topics, brand affinity, influencers, demographics and more to craft content, copy, and imagery that resonates with your target segments and improves conversion.
“The insights from the taxonomy gave our copywriters clear direction on how to form personalized messaging.” - Marketing Director
14.33%
Lift in Click Through Rate
Reveal Profitable Customers & Hidden Opportunities
The customer strategy tool combines your data with segmentation to separate customer cohorts into core, niche, and upsell audiences. Discover your top customers, and reveal cohorts of profitable customers you may have been missing.
24%
Lift in Predicting Customer Spend Over Demographics Alone
Focused Audience Targeting
Marketers equipped with the PersonaLive™ segmentation can specifically target the new or existing customers with the highest likelihood to convert, instead of hitting unqualified contacts.
81%
Decrease in Campaign Cost While Retaining Target Sales
Ad Placement
Find out where your target segment gets their news, podcasts they listen to, television shows they watch, websites they visit, and social media platforms to hypertarget ad placement.
26%
Of Ad Spend Is Wasted by Serving Ads on the Wrong Channels.
The Secret Weapon For Creative Teams
Use the segment’s social topics, brand affinity, influencers, demographics and more to craft content, copy, and imagery that resonates with your target segments and improves conversion.
“The insights from the taxonomy gave our copywriters clear direction on how to form personalized messaging.” - Marketing Director
14.33%
Lift in Click Through Rate
Live Insights
Add flexibility into your campaign strategy by receiving notifications of the trending topics, hashtags, viral videos, and brand visitation of your target audience. Deploy ads on the viral videos, or join the social conversation where your key segments are engaging.
5.3B
Social Posts Per Day
Predict Return On Advertising Spend
Predict the value for new contacts based on their segment. Choose the right customer cohorts for advertising campaigns, delivering the right messaging and product to the right people.
2.2x
Higher Conversion via Personalizing Offers by Segment
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"If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it."
Helen Thompson
Global Marketing Strategy, Esri
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