Customer Segmentation
We are more than demographics. Segment people by what matters most: their behaviors. Unlike demographic segmentation systems, the PersonaLive™ segmentation system is backed by the behavior of 52M social media users, 117M mobile devices, 200M website visitors, and 281M individual profiles.
Customer Segmentation
We are more than demographics. Segment people by what matters most: their behaviors. Unlike demographic segmentation systems, the PersonaLive™ segmentation system is backed by the behavior of 52M social media users, 117M mobile devices, 200M website visitors, and 281M individual profiles.
Relevant Datasets:
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Reveal Profitable Customers and Hidden Opportunities
The customer strategy tool combines your data with segmentation to separate customer cohorts into core, niche, and upsell audiences. Discover your top customers, and reveal cohorts of profitable customers you may have been missing.
24%
Lift in Predicting Customer Spend Over Demographics Alone
Focused Audience Targeting
Marketers equipped with the PersonaLive™ segmentation can target only the new or existing customers with the highest likelihood to convert vs. hitting unqualified contacts.
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The Secret Weapon For Creative Teams
Use the segment’s social topics, brand affinity, influencers, demographics and more to craft content, copy, and imagery that resonates with your target segments and improves conversion.
“The insights from the taxonomy gave our copywriters clear direction on how to form personalized messaging.” - Marketing Director
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Reveal Profitable Customers and Hidden Opportunities
The customer strategy tool combines your data with segmentation to separate customer cohorts into core, niche, and upsell audiences. Discover your top customers, and reveal cohorts of profitable customers you may have been missing.
24%
Lift in Predicting Customer Spend Over Demographics Alone
Focused Audience Targeting
Marketers equipped with the PersonaLive™ segmentation can target only the new or existing customers with the highest likelihood to convert vs. hitting unqualified contacts.
The Secret Weapon For Creative Teams
Use the segment’s social topics, brand affinity, influencers, demographics and more to craft content, copy, and imagery that resonates with your target segments and improves conversion.
“The insights from the taxonomy gave our copywriters clear direction on how to form personalized messaging.” - Marketing Director
Predict Return on Advertising Spend
Predict the value for new contacts based on their segment. Choose the right customer cohorts for advertising campaigns. Delivering the right messaging and product to the right people.
2.2x
Higher Conversion via Personalizing Offers by Segment
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Live Insights
Add flexibility into your campaign strategy by receiving notifications of the trending topics, hashtags, viral videos, and brand visitation of your target audience. Deploy ads on the viral videos, or join the social conversation where your key segments are engaging.
5.3B
Social Posts Per Day
Reveal Profitable Customers and Hidden Opportunities
The customer strategy tool combines your data with segmentation to separate customer cohorts into core, niche, and upsell audiences. Discover your top customers, and reveal cohorts of profitable customers you may have been missing.
24%
Lift in Predicting Customer Spend Over Demographics Alone
Focused Audience Targeting
Marketers equipped with the PersonaLive™ segmentation can target only the new or existing customers with the highest likelihood to convert vs. hitting unqualified contacts.
The Secret Weapon For Creative Teams
Use the segment’s social topics, brand affinity, influencers, demographics and more to craft content, copy, and imagery that resonates with your target segments and improves conversion.
“The insights from the taxonomy gave our copywriters clear direction on how to form personalized messaging.” - Marketing Director
Live Insights
Add flexibility into your campaign strategy by receiving notifications of the trending topics, hashtags, viral videos, and brand visitation of your target audience. Deploy ads on the viral videos, or join the social conversation where your key segments are engaging.
5.3B
Social Posts Per Day
Predict Return on Advertising Spend
Predict the value for new contacts based on their segment. Choose the right customer cohorts for advertising campaigns. Delivering the right messaging and product to the right people.
2.2x
Higher Conversion via Personalizing Offers by Segment
"If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it."
Helen Thompson
Global Marketing Strategy, Esri
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