Omnichannel & Ecommerce
Unlike ecommerce-native brands, Brick & Mortar retailers don’t have the opportunity to capture the online presence of their in-store consumers. PersonaLive™ helps retailers bridge the digital gap by allowing them to segment and retarget customers who have made in-store purchases online.
Omnichannel & Ecommerce
Unlike ecommerce-native brands, Brick & Mortar retailers don’t have the opportunity to capture the online presence of their in-store consumers. PersonaLive™ helps retailers bridge the digital gap by allowing them to segment and retarget customers who have made in-store purchases online.
Relevant Datasets:
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Retarget & Segment In-Store Customers Online
Segment customers who have made an in-store purchase and deploy personalized retargeting campaigns to those same customers online.
2020 Omnichannel Statistics Report
2.87x
Retailers gained a 2.87x higher purchase rate with omnichannel campaign vs. single channel
Reveal & Retarget Winning Customers
Provide new context to your current customer list to identify cohorts of segments that are core, niche performers, and customers to upsell. Retarget the best customers with personalized advertising across Facebook, Google, or DSP.
33%
Lift in Predicting Ecommerce Customer LTV vs. Demographics Alone
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Lookalike Modeling
Target new valuable customers and predict campaign ROI by exporting targeted audiences directly into Facebook, Google, or other ad platforms.
2.2x
Higher Conversion via Personalizing Offers by Segment
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Retarget & Segment In-Store Customers Online
Segment customers who have made an in-store purchase and deploy personalized retargeting campaigns to those same customers online.
2020 Omnichannel Statistics Report
2.87x
Retailers gained a 2.87x higher purchase rate with omnichannel campaign vs. single channel
Reveal & Retarget Winning Customers
Provide new context to your current customer list to identify cohorts of segments that are core, niche performers, and customers to upsell. Retarget the best customers with personalized advertising across Facebook, Google, or DSP.
33%
Lift in Predicting Ecommerce Customer LTV vs. Demographics Alone
Lookalike Modeling
Target new valuable customers and predict campaign ROI by exporting targeted audiences directly into Facebook, Google, or other ad platforms.
2.2x
Higher Conversion via Personalizing Offers by Segment
Live Insights
Receive notifications of the trending topics, hashtags, viral videos, and brand visitation of your target audience. Deploy ads on the viral videos, or join the social conversation where your key segments are engaging.
5.3B
Social Posts Per Day (source)
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Response Modeling
Supercharge speed and results from response modeling for customer product and promotions by A/B testing across customer cohorts.
Retarget & Segment In-Store Customers Online
Segment customers who have made an in-store purchase and deploy personalized retargeting campaigns to those same customers online.
2020 Omnichannel Statistics Report
2.87x
Retailers gained a 2.87x higher purchase rate with omnichannel campaign vs. single channel
Reveal & Retarget Winning Customers
Provide new context to your current customer list to identify cohorts of segments that are core, niche performers, and customers to upsell. Retarget the best customers with personalized advertising across Facebook, Google, or DSP.
33%
Lift in Predicting Ecommerce Customer LTV vs. Demographics Alone
Lookalike Modeling
Target new valuable customers and predict campaign ROI by exporting targeted audiences directly into Facebook, Google, or other ad platforms.
2.2x
Higher Conversion via Personalizing Offers by Segment
Response Modeling
Supercharge speed and results from response modeling for customer product and promotions by A/B testing across customer cohorts.
Live Insights
Receive notifications of the trending topics, hashtags, viral videos, and brand visitation of your target audience. Deploy ads on the viral videos, or join the social conversation where your key segments are engaging.
5.3B
Social Posts Per Day (source)
"If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it."
Helen Thompson
Global Marketing Strategy, Esri
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