Site Selection
Geodemographics have been used since the early 1970s for catchment analysis and site selection. Geosocial datasets help fit the right businesses to the right locations by capturing the activity and interests of the area (Proximity) and organizing households by their retail and social behavior (PersonaLive™) instead of demographics alone. The combination reduces error in selecting sites and sets the new location up for a strategic market launch campaign.
Site Selection
Geodemographics have been used since the early 1970s for catchment analysis and site selection. Geosocial datasets help fit the right businesses to the right locations by capturing the activity and interests of the area (Proximity) and organizing households by their retail and social behavior (PersonaLive™) instead of demographics alone. The combination reduces error in selecting sites and sets the new location up for a strategic market launch campaign.
Relevant Datasets:
Sales Forecasting
Geosocial captures the interests of the people on the ground. Predict revenues, identify twin areas, and plan expansion / consolidation efforts by leveraging insights from 52M users.
13%
Sales Forecast Error Reduction with Proximity Dataset
Market Planning
Choose which overall markets have the greatest potential for your brand based on the number of households that meet your target segment.
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Leasing Strategy
Attract brands to your location by easily sorting from over 1000+ brands with the highest affinity to the household segments and social activity in the trade area.
1000+
The number of retailers and restaurants you can sort across to find the right tenants for a location using the brand sorter tool.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Sales Forecasting
Geosocial captures the interests of the people on the ground. Predict revenues, identify twin areas, and plan expansion / consolidation efforts by leveraging insights from 52M users.
13%
Sales Forecast Error Reduction with Proximity Dataset
Market Planning
Choose which overall markets have the greatest potential for your brand based on the number of households that meet your target segment.
Leasing Strategy
Attract brands to your location by easily sorting from over 1000+ brands with the highest affinity to the household segments and social activity in the trade area.
1000+
The number of retailers and restaurants you can sort across to find the right tenants for a location using the brand sorter tool.
Sales Forecasting
Geosocial captures the interests of the people on the ground. Predict revenues, identify twin areas, and plan expansion / consolidation efforts by leveraging insights from 52M users.
13%
Sales Forecast Error Reduction with Proximity Dataset
Market Planning
Choose which overall markets have the greatest potential for your brand based on the number of households that meet your target segment.
Leasing Strategy
Attract brands to your location by easily sorting from over 1000+ brands with the highest affinity to the household segments and social activity in the trade area.
1000+
The number of retailers and restaurants you can sort across to find the right tenants for a location using the brand sorter tool.
"If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it."
Helen Thompson
Global Marketing Strategy, Esri
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