Segment consumers by social, mobile, and web behaviors
Segment neighborhoods by social media behaviors
Quantify consumer social interest at a geographic level
PersonaLive segmentation data is now available in the KLI platform to enhance location decision-making.
Drive greater ROI from your segmentation efforts by paying attention to these six customer segmentation trends.
Segment your customers to develop more effective marketing, sales, and location strategies.
After customer data revealed an unexpected audience segment visiting their locations, SeaQuest launched a new ticket package that became their top-selling product overnight.
A rundown of the five core ways to improve your marketing strategy using customer segmentation.
Streamline the ad creative process and craft personalized, high-converting content.
With PersonaLive, Quick Quack was able to identify and target the correct regional audiences with unprecedented speed.
A slightly technical summary of how we built the FollowGraph dataset.
An AI-driven dataset that quantifies consumer interest in brands, influencers, media, and more at a geographic level.
AAA segmented its email list with PersonaLive, which increased open rate by 14.2% and click-through rate by 50%.
Segment, analyze, and activate your customer list in under 10 minutes.
Using SiteZeus Market, the sports bar franchise realized a 760 percent increase in ROI from their campaign.
NewQuest Properties leveraged PersonaLive to ensure the success of an essential shopping center in Rosenberg, Texas.
Learn how to build an effective customer segmentation to center your team on your #1 asset: your customers.