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Newest
Retail Analytics
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How To Create a Retail Expansion Strategy by Segmenting Foot Traffic Data
Lyden Foust
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April 13, 2022
Build a winning, data-driven expansion plan in four steps.
Data Science
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3 Ways To Segment Foot Traffic Data
Jack Schroder
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April 12, 2022
How to unlock the true value of your foot traffic data.
Retail Analytics
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Ecletticos: Optimizing Facebook Campaigns With PersonaLive Segmentation
Lyden Foust
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April 6, 2022
The home goods ecommerce brand saw a 28% increase in click-through rate by targeting top segments.
Announcements
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Announcing Gender Segmentation in PersonaLive
Lyden Foust
|
March 31, 2022
Now you can view social media-generated information by gender to enhance audience targeting and increase ROI.
Retail Analytics
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St. Patrick's Day Bars Ranked By Type Of Visitor
Lyden Foust
|
March 18, 2022
A segmentation analysis of the visitors to Chicago bars on St. Patrick's Day.
Retail Analytics
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Top 5 St. Patrick's Day Bars and Their Visitors
Lyden Foust
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March 17, 2022
The top St. Patrick's Day bars in Chicago and who the people are behind the foot traffic.
Announcements
Audience Builder: Activate Segments For Online Marketing
Lyden Foust
|
March 9, 2022
Build a smart, targeted campaign in just 10 minutes with the newest PersonaLive feature release.
Announcements
Insight Tool: Find Your Brand’s Top Customers in Seconds
Lyden Foust
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February 23, 2022
In the past, identifying target segments with psychographic systems has been clunky. Now, with PersonaLive’s Insight Tool you can find your top customers extremely fast.
Data Science
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Predicting CPG Sales: A Comparison of Demographics vs Traditional Segmentation vs PersonaLive
Elizabeth Gilbert
Jack Schroder
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August 11, 2021
See how each dataset stacks up in predictive tests for Iowa state liquor sales.
Announcements
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Introducing PersonaLive: the World’s First Real-Time Customer Segmentation System
Lyden Foust
|
August 3, 2021
The Spatial.ai team is proud to announce the launch of their second Geosocial dataset: PersonaLive™, the first real-time psychographic dataset. PersonaLive™ organizes and describes households across four dimensions; social, mobile, online, and individual demographics.
