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Tutorial

Customer Segmentation

21 min
4
lessons

Learn how to append PersonaLive data to your customer records.

In this course, you will learn how to append the PersonaLive segments to your customer list. If you recently purchased a data license, start here to get up and running with the data quickly. Learn how to begin analyzing customer segments in relation to spend and churn, and building your first targeted campaigns.

Requirements:

  • PersonaLive License (Premium)
All lessons
Appending Customer Records
3:27
Appending Customer Records
Response Modeling
4:46
Response Modeling
Spend & Churn Analysis
10:31
Spend & Churn Analysis
Case Study: Email Marketing Personalization
2:49
Case Study: Email Marketing Personalization

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