After all customer records are codified, analysis is as easy as sorting and averaging in excel. This tutorial walks through how to do that along with some pointers towards how to find the WHY behind the insight by visiting the segment taxonomy. Only three steps to this:
- Sort by segment.
- Average target variable by segment.
- See the segments that over or under index for you target variable
We also walk through how to read and gain insight from the automated segment strategy tool.
- Add target variables to the append file (such as spend or churn).
- Receive automatically analyzed results.