Webinar

Better Profiles, Better Bets: Connecting Customer Insight to Location Strategy

November 18, 2026 1:00 PM
30 min + Q&A
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If you opened 100 locations next year, how many would miss the mark? A useful location model helps you weigh the evidence. and explain why you made a decision.

Join Kalibrate’s Bill McKeogh and Spatial.ai’s Lyden Foust to explore how PersonaLive segmentation and FollowGraph interests and brand affinities strengthen the customer profile behind site decisions. 

See how Kalibrate combines these inputs with business knowledge and collaborative modeling, followed by a demonstration and case studies

You will learn how to:

  • Distinguish customers within the same segment, 
  • Ask better questions about what drives performance, and 
  • Recognize why the profile of people spending money can differ from the profile of the surrounding trade area. 
  • Leave with a practical way to connect richer customer insights to your next site decision.
Featuring
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Lyden Foust
CEO & Co-founder @ Spatial.ai
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William McKeogh
SVP, Retail Analytics & Operations @ Kalibrate

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