Your first 5 stores worked. Where should the next 45 go?

Your home market gives you advantages: brand awareness, a loyal local following and customers you understand because you see them every day.

Open in a new market and those advantages disappear. The population looks right. The traffic looks right. But will those people choose you?

Join Spatial.ai and Sitewise for a practical framework to grow beyond your home market, built on lessons from Sitewise’s work from 60+ national restaurant, retail and service brands. Then see it in action in a live demo.

With only a handful of stores, you don’t have the history a sales forecast needs yet. But you still need to answer four questions:

1. Who are your best customers, including the ones you have yet to reach?
2. Where do those people live, work and shop?
3. Which markets should you enter, and which stores should open first?
4. How many locations can a market support before your stores start competing for the same customers?

In a live demo, you’ll see how Sitewise uses PersonaLive customer profiles to score sites, estimate how many stores a market can support and build an expansion plan you can adjust as real estate becomes available. We’ll finish by showing how those same segments can guide your advertising.

What You’ll Learn
✓ Identify potential customers beyond the segments in your current stores
✓ Borrow the growth playbook of brands you admire, even before you have data in a new market
✓ Evaluate whether a busy retail center attracts the right people for your brand
✓ Understand why the highest-scoring site may not be the best first location
✓ Space stores around shared customers, rather than a fixed mileage rule
✓ Turn customer insights into a market plan and targeted media

Who Should Attend

• Emerging brand founders and CEOs
• Regional brands expanding into new markets
• Retail real estate and development leaders
• Franchise development teams and PE operating partners

What You’ll Receive
A four-question playbook for evaluating your next market and location, a live walkthrough of how to apply it and time to ask about your own expansion plans.