Coria: Personalizing Content in the Age of COVID's eCommerce Boom

Lauren McGrath
Sr. Director, Client Success / Spatial.ai
Lawrence Levinson
VP of Product / Pulse.app

With reports now suggesting that Covid fears have led to a +40% increase in eCommerce sales, businesses are looking for ways to better connect with their newly acquired audiences and foster stronger relationships with them by increasing the relevance of their content.

Join Lawrence Levinson, VP of Product at Pulse.app, and Lauren McGrath, Director of Client Success at Spatial.ai to find out how you can easily implement meaningful and measurable personalizations to capitalize on this unprecedented momentum in eCommerce market growth.

What you'll learn:

  • Identify characteristics of neighborhoods where your visitors are coming from.
  • Drill down your audience even further using state-of-the-art social media customer segmentation
  • Use specific personalization tactics to better engage with your audience
  • Implement meaningful personalizations and measure uplift to drive ROI in Episerver

Additionally, we will show how you can execute on all of this while still respecting the online privacy of your visitors and staying GDPR- and CCPA-compliant.

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