#
Webinar

How to use Geosocial Data to Identify CPG Demand Hotspots

February 25, 2020 12:30 AM
Webinar thumbnail image
Watch now

Watch the on-demand recording from this live webinar.

Redirecting... if you do not get redirected, click here.

Something went wrong. Please try again.
Register for the webinar

Save your seat for the live webinar.

Thank you

A confirmation email is on its way to your inbox. See you at the webinar!

Something went wrong. Please try again.
Registration is closed

Come back tomorrow to access the on-demand recording.

Heading 1 (do not use, H1 is title)

Quisque a accumsan mi, id placerat sapien. Quisque pharetra, augue vel suscipit interdum, augue justo faucibus urna, in ultrices urna eros sit amet urna.

Heading 2

Quisque a accumsan mi, id placerat sapien. Quisque pharetra, augue vel suscipit interdum, augue justo faucibus urna, in ultrices urna eros sit amet urna.

Heading 3

Quisque a accumsan mi, id placerat sapien. Quisque pharetra, augue vel suscipit interdum, augue justo faucibus urna, in ultrices urna eros sit amet urna.

Heading 4

Quisque a accumsan mi, id placerat sapien. Quisque pharetra, augue vel suscipit interdum, augue justo faucibus urna, in ultrices urna eros sit amet urna.

Heading 5

Quisque a accumsan mi, id placerat sapien. Quisque pharetra, augue vel suscipit interdum, augue justo faucibus urna, in ultrices urna eros sit amet urna.

Heading 6

Quisque a accumsan mi, id placerat sapien. Quisque pharetra, augue vel suscipit interdum, augue justo faucibus urna, in ultrices urna eros sit amet urna.

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque iaculis ultricies urna nec dignissim. Integer fermentum est diam, rhoncus lacinia risus iaculis at. Mauris non mollis diam. In pretium est non lectus mollis, a volutpat velit consequat.

Link text

  • List item
  • List item
  • List item
  1. List item
  2. List item
  3. List item
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Quisque iaculis ultricies urna nec dignissim. Integer fermentum est diam, rhoncus lacinia risus iaculis at. Mauris non mollis diam. In pretium est non lectus mollis, a volutpat velit consequat.
Placeholder.
Image caption text

The last year has shown that the world is an ever-changing place, meaning consumers’ wants are also a moving target. As consumer needs evolve closely linked to cultural, socio-economic, and health factors, so must CPG and retail brands.

The combination of new location data streams and spatial data science techniques opens up a new array of opportunities for CPG data and marketing professionals seeking where to prioritize in terms of ramping up distribution and identifying POS (points of sale).

In this webinar, our speakers Argyrios Kyrgiazos (Data Scientist at CARTO) and Lyden Foust (CEO of Spatial.ai) walk us through a real-life case study on how to leverage new types of spatial data, such as social media behavior, to define a methodology to select the optimal areas for the rollout of organic products in New York City and Philadelphia, enabling CPG firms to see where they may have gaps in their POS networks.

What you’ll learn

  • How to combine new location data streams and spatial data science techniques to define more optimal strategies for the distribution of consumer goods.
  • How CPG brands can place their products as close as possible to areas with the greatest potential demand to ensure increased sales and ROI.

A PDF of the slides of the presentation is also available to download here.

Featuring
Speaker profile picture
Lyden Foust
CEO & Cofounder @ Spatial.ai

Discover the consumer and location insights you need to grow

Schedule a free, personalized demo to see the data in action.