PersonaLive Premiere: Customer Segmentation

Join us for the premiere of PersonaLive™, the world's first real-time customer segmentation system. The PersonaLive™ segmentation system organizes customers into one of 60 behavioral segments—matching social, brand, and website visitation using address as a link. Adapt to customers in real-time, discover digital & physical behaviors, and back marketing decisions with science.

What you'll learn

• An overview of PersonaLive™
• Traditional segmentation vs Geosocial segmentation
• How to append the PersonaLive™ segmentation to your existing customer records
• How to find your best customers
• How to leverage PersonaLive™ to execute highly-targeted marketing campaigns and activate via Google and Facebook

A PDF of the slides of the presentation is also available to download here.