Know your best customers and reach them faster.

Enhance campaign performance and location decisions with Spatial.ai's modern customer segmentation systems.

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New resource

Customer Segmentation Toolkit

Learn how to build an effective customer segmentation to center your team on your #1 asset: your customers.

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Datasets

A modern approach to customer segmentation

Traditional segmentation systems rely on surveys to connect demographics with psychographic and behavioral insights. Our datasets are built directly from organic consumer behavior, which means richer insights and higher accuracy.

PersonaLive

A customer segmentation system that classifies people by their social, mobile, and web behaviors.

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Proximity

A behavioral segmentation system that scores neighborhoods by the social interests and behaviors occurring there.

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FollowGraph

A behavioral dataset that quantifies consumer interest in brands, influencers, media, and more at a geographic level.

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Use cases

Streamline your segmentation process

Bar graph comparing segmentation performance.

Case studies

Deeper insights for higher ROI

Together with SiteZeus

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3.75x

higher click through rate

50%

of the cost of baseline audience

“We’re using the customer information from [Spatial.ai] to create more relevant ads for our actionable guest segments. For less money — or for the same amount of money — we’re achieving higher click-through rates.”

David Ponce

Chief Marketing Officer, Wings Etc.

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14%

higher open rate

50%

higher click through rate

"These learnings were huge in terms of how we go to market with insurance at AAA. We ventured to guess that the [PersonaLive-driven] creative would outperform the generic and it did."

Brittany Freudinger

Marketing Manager, AAA

Industries

See how our data can work for you

Retail & Restaurant

Leverage next-gen segmentation data to guide decision-making from site selection to national and local marketing strategies.

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Marketing & Advertising

Empower your marketing team with real-time customer data and launch targeted campaigns faster than ever before.

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Commercial Real Estate

Refine your location strategy by segmenting site visitors and understanding an area's unique social signals.

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Residential Real Estate

Enhance the home buying experience by quantifiably showing what an area's social atmosphere is like.

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Financial services

Personalize marketing, better consolidate branches, and segment transaction data to uncover further insights.

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CPG

Inform distribution and merchandising decisions so the right product is in the right place at the right time.

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Privacy

Prepare for a cookieless future

We combine anonymized location data with machine learning to build powerful consumer insights without the need for cookies and individual-level tracking.