Real-Time Activation
Strike while the iron is hot. The viral nature of social content deters marketers from acting in real-time with their customers for two reasons. First, they aren’t sure what their customers are interested in and commenting on. Second, the opportunity has often come and gone before they know it. PersonaLive™ allows you to subscribe to segment updates and will tell you when a topic goes viral for a specific audience so your brand can show up on the right content to the right people.
Real-Time Activation
Strike while the iron is hot. The viral nature of social content deters marketers from acting in real-time with their customers for two reasons. First, they aren’t sure what their customers are interested in and commenting on. Second, the opportunity has often come and gone before they know it. PersonaLive™ allows you to subscribe to segment updates and will tell you when a topic goes viral for a specific audience so your brand can show up on the right content to the right people.
Relevant Datasets:
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Subscribe to Your Target Segment
Receive notifications of the trending topics, hashtags, viral videos, and brand visitation of your target audience. Detect when a topic or behavior is a blip in the radar or a trend over time.
5.3B
Social Posts Per Day (source)
Activate the Right Audience in Real-Time
Seamlessly deploy advertising on the YouTube video that just went viral with your target audience, hitting only the people that are within your target group.
Keep Tabs On Trends
Watch to see if you are eclipsing your competitor on market share of visitation of your target audience via mobile visitation data.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Subscribe to Your Target Segment
Receive notifications of the trending topics, hashtags, viral videos, and brand visitation of your target audience. Detect when a topic or behavior is a blip in the radar or a trend over time.
5.3B
Social Posts Per Day (source)
Activate the Right Audience in Real-Time
Seamlessly deploy advertising on the YouTube video that just went viral with your target audience, hitting only the people that are within your target group.
Keep Tabs On Trends
Watch to see if you are eclipsing your competitor on market share of visitation of your target audience via mobile visitation data.
Subscribe to Your Target Segment
Receive notifications of the trending topics, hashtags, viral videos, and brand visitation of your target audience. Detect when a topic or behavior is a blip in the radar or a trend over time.
5.3B
Social Posts Per Day (source)
Activate the Right Audience in Real-Time
Seamlessly deploy advertising on the YouTube video that just went viral with your target audience, hitting only the people that are within your target group.
Keep Tabs On Trends
Watch to see if you are eclipsing your competitor on market share of visitation of your target audience via mobile visitation data.
"If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it."
Helen Thompson
Global Marketing Strategy, Esri
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