Social Media Audience Activation
Social media advertising is powerful but most campaigns are built on years of trial and error finding the right audience attributes. The PersonaLive™ segmentation takes the guesswork out of the equation by identifying the key traits of your best customers and seamlessly activating individuals with those exact behavioral traits on social media, filling in the missing gaps on those individuals who might not share their entire life on social that would have been missed looking on social alone.
Social Media Audience Activation
Social media advertising is powerful but most campaigns are built on years of trial and error finding the right audience attributes. The PersonaLive™ segmentation takes the guesswork out of the equation by identifying the key traits of your best customers and seamlessly activating individuals with those exact behavioral traits on social media, filling in the missing gaps on those individuals who might not share their entire life on social that would have been missed looking on social alone.
Relevant Datasets:
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Target Your Best Segments on Social
Seamlessly deliver personalized remarketing or new customer campaigns by importing customized audiences directly into Facebook, Instagram, Twitter, Tiktok, Snapchat and more.
14.33%
Lift in Click Through Rate
Get the Other 3/4s of the Story
Not everyone shares their entire life on social media. Social targeting is limited to what people share. The PersonaLive™ segmentation enhances social targeting by first identifying characteristics of the best performing audiences according to historical spend data. Second, it identifies new potential customers measured across four dimensions: social, brand mobile visitation, website, and demographic characteristics.
3x
The Amount of Available Targeting Variables
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Geotargeting
Activate segment-specific local marketing campaigns and geotarget areas as granular as a one-mile radius.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
What’s a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Target Your Best Segments on Social
Seamlessly deliver personalized remarketing or new customer campaigns by importing customized audiences directly into Facebook, Instagram, Twitter, Tiktok, Snapchat and more.
14.33%
Lift in Click Through Rate
Get the Other 3/4s of the Story
Not everyone shares their entire life on social media. Social targeting is limited to what people share. The PersonaLive™ segmentation enhances social targeting by first identifying characteristics of the best performing audiences according to historical spend data. Second, it identifies new potential customers measured across four dimensions: social, brand mobile visitation, website, and demographic characteristics.
3x
The Amount of Available Targeting Variables
Geotargeting
Activate segment-specific local marketing campaigns and geotarget areas as granular as a one-mile radius.
A/B Test Personalized Creative
Quickly and cheaply deploy A/B tests via social campaigns to segment cohorts to add a data backed approach to creative development.
“This gave us confidence that our personalized messages weren’t off the mark.” - Marketing Director
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Expand Lookalike Audiences
Use your own customer and segment data as a seed to automatically create intelligent lookalike audiences that go beyond just the basic demographics and keywords in social platforms to target ideal audiences across four dimensions: social, web, mobile, and demographic characteristics.
7x
Increase in Qualified Audience Size
Target Your Best Segments on Social
Seamlessly deliver personalized remarketing or new customer campaigns by importing customized audiences directly into Facebook, Instagram, Twitter, Tiktok, Snapchat and more.
14.33%
Lift in Click Through Rate
Get the Other 3/4s of the Story
Not everyone shares their entire life on social media. Social targeting is limited to what people share. The PersonaLive™ segmentation enhances social targeting by first identifying characteristics of the best performing audiences according to historical spend data. Second, it identifies new potential customers measured across four dimensions: social, brand mobile visitation, website, and demographic characteristics.
3x
The Amount of Available Targeting Variables
Geotargeting
Activate segment-specific local marketing campaigns and geotarget areas as granular as a one-mile radius.
Expand Lookalike Audiences
Use your own customer and segment data as a seed to automatically create intelligent lookalike audiences that go beyond just the basic demographics and keywords in social platforms to target ideal audiences across four dimensions: social, web, mobile, and demographic characteristics.
7x
Increase in Qualified Audience Size
A/B Test Personalized Creative
Quickly and cheaply deploy A/B tests via social campaigns to segment cohorts to add a data backed approach to creative development.
“This gave us confidence that our personalized messages weren’t off the mark.” - Marketing Director
Live Insights
Receive notifications of the trending topics, hashtags, viral videos, and brand visitation of your target audience. Deploy ads on the viral videos, or join the social conversation where your key segments are engaging.
5.3B
Social Posts Per Day (source)
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"If you want a great site, you’ve got to test. After you’ve worked on a site for even a few weeks, you can’t see it freshly anymore. You know too much. The only way to find out if it really works is to test it."
Helen Thompson
Global Marketing Strategy, Esri
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