CARTO: Leveraging Social Media Data During COVID-19

Lyden Foust
CEO / Spatial.ai
Javier Pérez Trufero
Head of Data / CARTO

In recent weeks, the rapid spread of COVID-19 has dramatically modified our daily activities, transforming our routines, behaviors, and permeating into our very own personalities. As a result, we see major shifts in consumer behavior across nearly every industry, especially retail. The longer this pandemic endures, the more likely increasing numbers of retailers will be forced to close their stores.

These behavioral changes are not reflected in census data, but can be captured through Geosocial data, now available to CARTO customers. Geosocial data is created by aggregating billions of location-based social media posts into 72 lifestyle categories that can be measured across any block group.

In this webinar, Lyden Foust, CEO of Spatial.ai discusses how social media sentiment data related to COVID-19 can help inform your response. We also cover how tracking customer behavioral changes reflected in social media can inform site selection, product distribution, and geomarketing campaigns.

What you’ll learn:

  • How consumer behavior has changed and is continuing to evolve across the US as the pandemic progresses.
  • How to use social media sentiment data to inform real estate decisioning.
  • How to integrate this dataset with other data streams for more accurate analysis.

A PDF of the slides of the presentation is also available to download here.

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