Learn how to leverage Geosocial data

Explore our growing library of resources. Learn how to use Geosocial data — from case studies and webinars to in-depth, application-oriented courses.

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Audience Builder: Using Segments For Online Marketing

Use the Audience Builder to easily target your top segments online with personalized advertising.

Course

Identify Target Segments

Use the Insight Tool and Brand & Feature Sorters to see the relationships between the PersonaLive segments and real-world brands.

Course

Mobile Visitation Segmentation

Understand who is visiting your location by applying segmentation to human movement data.

Course

Customer Segmentation

Segment people by what matters most: their behaviors. Start here to learn how to append our data to your customer records.

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Foot Traffic Segmentation

Mobile Visitation Segmentation

Lesson

Creating Geotargeted Campaigns

Audience Builder: Using Segments For Online Marketing

Lesson

Personalizing Ads With Demographic Filters

Audience Builder: Using Segments For Online Marketing

Lesson

Exporting Targeted Audiences For Campaigns

Audience Builder: Using Segments For Online Marketing

Featured Course

PersonaLive Taxonomy Tour

Take a tour of the PersonaLive Taxonomy: the visual user interface designed to help you understand the segments, discover key insights, and activate the data.

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Webinars

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Webinar

CRE’s New Secret Weapon: Foot Traffic Segmentation

Webinar

Behind the Visit: Appending Customer Profiles to Human Movement Data

Webinar

PersonaLive Premiere: Site Selection

Webinar

PiinPoint: Using Geosocial Data to See Beyond Demographics

Case Studies

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Ecletticos: Optimizing Facebook Campaigns With PersonaLive Segmentation

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Sonic: Analyzing Customer Behavior Change During Covid

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Driving Insurance Policy Sales with PersonaLive Segmentation

Sample Reports

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The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

Sample Report

Site Selection Checklist

Mobile visitation data has taken the retail and real estate market by storm in the last five years. However, companies still struggle to answer a simple question: Who are these people and what do they want? The PersonaLive™ system segments store visitors to reveal the “who” behind the mobile visit.

Sample Report

Site Selection Checklist

We are more than demographics. Segment people by what matters most: their behaviors. Unlike demographic segmentation systems, the PersonaLive™ segmentation system is backed by the behavior of 52M social media users, 117M mobile devices, 200M website visitors, and 281M individual profiles.

Sample Report

Site Selection Checklist

Unlike ecommerce-native brands, Brick & Mortar retailers don’t have the opportunity to capture the online presence of their in-store consumers. PersonaLive™ helps retailers bridge the digital gap by allowing them to segment and retarget customers who have made in-store purchases online.

Learn how to leverage Geosocial data

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PersonaLive Taxonomy Tour

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