Learn how to leverage Geosocial data

Explore our growing library of resources. Learn how to use Geosocial data — from case studies and webinars to in-depth, application-oriented courses.

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FollowGraph 101

FollowGraph is an AI-driven dataset that quantifies consumer interest in brands, influencers, media, and more at a geographic level. In this course, we show you how to apply this powerful dataset across various industries.

Course

PersonaLive 101 Crash Course

Take a tour of the PersonaLive platform and learn how to append, analyze, and activate segments.‍

Course

Foot Traffic Segmentation for CRE

Learn how to combine foot traffic data with PersonaLive's behavioral segmentation to quantify tenant fit.

Course

Audience Builder: Using Segments For Online Marketing

Use the Audience Builder to easily target your top segments online with personalized advertising.

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FollowGraph for Urban Planning

FollowGraph 101

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FollowGraph for Finance

FollowGraph 101

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FollowGraph for Advertising

FollowGraph 101

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FollowGraph for CPG

FollowGraph 101

Featured Course

PersonaLive 101 Crash Course

Take a tour of the PersonaLive platform and learn how to append, analyze, and activate segments.‍

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Webinars

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Webinar

Streamlining Ad Personalization

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Unlock the Geospatial Power of Social Media

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Customer List Segmentation: The Fastest Path to Greater ROI

Webinar

Boost marketing ROI with real-time customer segmentation

Case Studies

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How Quick Quack Car Wash Boosted Facebook Ad Performance by 27%

Case Study

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How Wings Etc. Optimized Its Local and Regional Facebook Campaigns

Case Study

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How a Shopping Center Used Spatial.ai’s GeoWeb Data To Lift Visits by 16%

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How Brixmor Landed a Transformational Tenant With PersonaLive

Sample Reports

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Sample Report

Site Selection Checklist

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

Sample Report

Site Selection Checklist

Mobile visitation data has taken the retail and real estate market by storm in the last five years. However, companies still struggle to answer a simple question: Who are these people and what do they want? The PersonaLive™ system segments store visitors to reveal the “who” behind the mobile visit.

Sample Report

Site Selection Checklist

We are more than demographics. Segment people by what matters most: their behaviors. Unlike demographic segmentation systems, the PersonaLive™ segmentation system is backed by the behavior of 52M social media users, 117M mobile devices, 200M website visitors, and 281M individual profiles.

Sample Report

Site Selection Checklist

Unlike ecommerce-native brands, Brick & Mortar retailers don’t have the opportunity to capture the online presence of their in-store consumers. PersonaLive™ helps retailers bridge the digital gap by allowing them to segment and retarget customers who have made in-store purchases online.

Learn how to leverage Geosocial data

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PersonaLive 101 Crash Course

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