Explore our growing library of resources. Learn how to use Geosocial data — from case studies and webinars to in-depth, application-oriented courses.
Brand & Feature Sorters
Use the Brand & Feature Sorters to see the relationships between the PersonaLive segments and real-world brands.
Mobile Visitation Segmentation
Understand who is visiting your location by applying segmentation to human movement data.
Segment people by what matters most: their behaviors. Start here to learn how to append our data to your customer records.
Social Media Audience Activation
Deliver personalized ads to your target segments across Facebook, Instagram, Snapchat, Twitter, and TikTok.
Sort Brands by Segment
Sort Segments By Brand
Take a tour of the PersonaLive Taxonomy: the visual user interface designed to help you understand the segments, discover key insights, and activate the data.
Behind the Visit: Appending Customer Profiles to Human Movement Data
PersonaLive Premiere: Site Selection
PiinPoint: Using Geosocial Data to See Beyond Demographics
SiteZeus: Learn How to Leverage Geosocial Data for Quick Customer Insight
Sonic: Analyzing Customer Behavior Change During Covid
Driving Insurance Policy Sales with PersonaLive Segmentation
Site Selection Checklist
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Mobile visitation data has taken the retail and real estate market by storm in the last five years. However, companies still struggle to answer a simple question: Who are these people and what do they want? The PersonaLive™ system segments store visitors to reveal the “who” behind the mobile visit.
We are more than demographics. Segment people by what matters most: their behaviors. Unlike demographic segmentation systems, the PersonaLive™ segmentation system is backed by the behavior of 52M social media users, 117M mobile devices, 200M website visitors, and 281M individual profiles.
Unlike ecommerce-native brands, Brick & Mortar retailers don’t have the opportunity to capture the online presence of their in-store consumers. PersonaLive™ helps retailers bridge the digital gap by allowing them to segment and retarget customers who have made in-store purchases online.