Explore our growing library of resources. Learn how to use Geosocial data — from case studies and webinars to in-depth, application-oriented courses.
PersonaLive Taxonomy Tour
Take a tour of the PersonaLive Taxonomy: the visual user interface designed to help you understand the segments, discover key insights, and activate the data.
Retail Analytics & Site Selection
Drive your retail location analysis with Geosocial data. Fit the right businesses to the right communities and reduce error in selecting sites.
Digital Audience Activation
Connect offline and digital customer data and deploy ad campaigns to your custom audiences using PersonaLive.
Social Media Audience Activation
Deliver personalized ads to your target segments across Facebook, Instagram, Snapchat, Twitter, and TikTok.
Appending Customer Records
Behind the Visit: Appending Customer Profiles to Human Movement Data
PersonaLive Premiere: Site Selection
PiinPoint: Using Geosocial Data to See Beyond Demographics
SiteZeus: Learn How to Leverage Geosocial Data for Quick Customer Insight
Driving Insurance Policy Sales with PersonaLive Segmentation
Site Selection Checklist
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Mobile visitation data has taken the retail and real estate market by storm in the last five years. However, companies still struggle to answer a simple question: Who are these people and what do they want? The PersonaLive™ system segments store visitors to reveal the “who” behind the mobile visit.
We are more than demographics. Segment people by what matters most: their behaviors. Unlike demographic segmentation systems, the PersonaLive™ segmentation system is backed by the behavior of 52M social media users, 117M mobile devices, 200M website visitors, and 281M individual profiles.
Unlike ecommerce-native brands, Brick & Mortar retailers don’t have the opportunity to capture the online presence of their in-store consumers. PersonaLive™ helps retailers bridge the digital gap by allowing them to segment and retarget customers who have made in-store purchases online.