Explore our growing library of resources. Learn how to use Geosocial data — from case studies and webinars to in-depth, application-oriented courses.
FollowGraph is an AI-driven dataset that quantifies consumer interest in brands, influencers, media, and more at a geographic level. In this course, we show you how to apply this powerful dataset across various industries.
PersonaLive 101 Crash Course
Take a tour of the PersonaLive platform and learn how to append, analyze, and activate segments.
Foot Traffic Segmentation for CRE
Learn how to combine foot traffic data with PersonaLive's behavioral segmentation to quantify tenant fit.
Audience Builder: Using Segments For Online Marketing
Use the Audience Builder to easily target your top segments online with personalized advertising.
FollowGraph for Urban Planning
FollowGraph for Finance
FollowGraph for Advertising
FollowGraph for CPG
Streamlining Ad Personalization
Unlock the Geospatial Power of Social Media
Customer List Segmentation: The Fastest Path to Greater ROI
Boost marketing ROI with real-time customer segmentation
How Quick Quack Car Wash Boosted Facebook Ad Performance by 27%
How Wings Etc. Optimized Its Local and Regional Facebook Campaigns
How a Shopping Center Used Spatial.ai’s GeoWeb Data To Lift Visits by 16%
How Brixmor Landed a Transformational Tenant With PersonaLive
Site Selection Checklist
The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.
Mobile visitation data has taken the retail and real estate market by storm in the last five years. However, companies still struggle to answer a simple question: Who are these people and what do they want? The PersonaLive™ system segments store visitors to reveal the “who” behind the mobile visit.
We are more than demographics. Segment people by what matters most: their behaviors. Unlike demographic segmentation systems, the PersonaLive™ segmentation system is backed by the behavior of 52M social media users, 117M mobile devices, 200M website visitors, and 281M individual profiles.
Unlike ecommerce-native brands, Brick & Mortar retailers don’t have the opportunity to capture the online presence of their in-store consumers. PersonaLive™ helps retailers bridge the digital gap by allowing them to segment and retarget customers who have made in-store purchases online.