Webinar

PersonaLive Premiere: Site Selection

Wednesday, August 25 @2pm ET

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Join us for the premiere of PersonaLive™, the world's first real-time customer segmentation system. The PersonaLive™ segmentation system organizes customers into one of 80 behavioral segments—matching social, brand, and website visitation using address as a link. Adapt to customers in real-time, discover digital & physical behaviors, and back marketing decisions with science.

What you'll learn

  • An overview of PersonaLive™
  • Traditional segmentation vs Geosocial segmentation
  • How to append the PersonaLive™ segmentation to your existing customer records
  • How to find your best customers
  • How to leverage PersonaLive™ for site selection and market analysis

Are you a marketer? We suggest watching the Customer Segmentation webinar, which focuses on leveraging PersonaLive for creative execution and targeted campaigns.