Use Cases

Using our PersonaLive™ dataset to segment people and our Proximity dataset to segment places, you can leverage Geosocial to predict and influence consumer behavior.

Campaign Strategy

The best campaigns always start with a “hunch”. Geosocial segmentation inspires data-backed “hunches” by fueling the segmentation with your own historical data, revealing core customers and hidden opportunities. It further focuses ad spend by hitting only the right people on the right channels.

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Consumer Facing

Reveal what locals are saying and doing in neighborhoods. Potential homebuyers, travelers, and hotel searchers care about the location and activities of a neighborhood. Use the power and context of social media to reveal the heartbeat of a community.

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Customer Segmentation

We are more than demographics. Segment people by what matters most: their behaviors. Unlike demographic segmentation systems, the PersonaLive™ segmentation system is backed by the behavior of 52M social media users, 117M mobile devices, 200M website visitors, and 281M individual profiles.

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Mobile Visitation Segmentation

Mobile visitation data has taken the retail and real estate market by storm in the last five years. However, companies still struggle to answer a simple question: Who are these people and what do they want? The PersonaLive™ system segments store visitors to reveal the “who” behind the mobile visit.

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Omnichannel & Ecommerce

Unlike ecommerce-native brands, Brick & Mortar retailers don’t have the opportunity to capture the online presence of their in-store consumers. PersonaLive™ helps retailers bridge the digital gap by allowing them to segment and retarget customers who have made in-store purchases online.

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Real-Time Activation

Strike while the iron is hot. The viral nature of social content deters marketers from acting in real-time with their customers for two reasons. First, they aren’t sure what their customers are interested in and commenting on. Second, the opportunity has often come and gone before they know it. PersonaLive™ allows you to subscribe to segment updates and will tell you when a topic goes viral for a specific audience so your brand can show up on the right content to the right people.

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Site Selection

Geodemographics have been used since the early 1970s for catchment analysis and site selection. Geosocial datasets help fit the right businesses to the right locations by capturing the activity and interests of the area (Proximity) and organizing households by their retail and social behavior (PersonaLive™) instead of demographics alone. The combination reduces error in selecting sites and sets the new location up for a strategic market launch campaign.

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Social Media Audience Activation

Social media advertising is powerful but most campaigns are built on years of trial and error finding the right audience attributes. The PersonaLive™ segmentation takes the guesswork out of the equation by identifying the key traits of your best customers and seamlessly activating individuals with those exact behavioral traits on social media, filling in the missing gaps on those individuals who might not share their entire life on social that would have been missed looking on social alone.

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Use Cases

Campaign Strategy

Consumer Facing

Customer Segmentation

Mobile Visitation Segmentation

Omnichannel & Ecommerce

Real-Time Activation

Site Selection

Social Media Audience Activation

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Get started with Geosocial today

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