Use Cases

Geosocial Use Case: Site Selection

Jimmy Chase

|

September 20, 2019

Why do locations with similar demographics often perform so differently? Using Esri's Business Analyst platform, we analyzed the Geosocial data around 5 locations in a discount fashion retailer's portfolio.

Learn how to leverage this data when selecting your next site by accessing one of the following resources:

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Looking for other use cases?

Explore the growing list of use cases for Geosocial data, such as Leasing Strategy, Marketing, and Urban Planning.

How PersonaLive Segmentation System Works

Personalive segmentation uses social media, mobile foot traffic, online activity, and individual-level demographics to organize every US household into one of 80 behavioral segments. These segments provide visibility to the online and offline preferences of the customers visiting any US property.

01 Append

Draw a polygon around a property to identify the behavioral segment of every visitor.

02 Analyze

Rank the top customer types visiting a location. Then match retailers based on online and offline activities of visitors.

03 Activate

Demonstrate visitor brand affinity to close deals. Activate marketing campaigns to drive target segments to your location.

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Ready to get started with Geosocial data?