Ranking locations for site selection using Geosocial data
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In our previous post for Portfolio Analysis, we identified which Geosocial segments are related to successful Shinola stores. The result was the Shinola Index - a performance metric made up up LGBTQ Culture, Bookish, Girl Squad, and Coffee Connoisseur.
Today, we pick up where we left off and use that index to choose a new Shinola store in the Cincinnati market.
Explore the growing list of use cases for Geosocial data, such as Site Selection, Leasing Strategy, and Marketing.
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AAA segmented its email list with PersonaLive, which increased open rate by 14.2% and click-through rate by 50%.
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Learn the best practices when visualizing Geosocial data for data analysis or in your own platform.