Use Cases
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Geosocial Use Case: Suitability Analysis
Ranking locations for site selection using Geosocial data
Jimmy Chase
|
November 25, 2019
In our previous post for Portfolio Analysis, we identified which Geosocial segments are related to successful Shinola stores. The result was the Shinola Index - a performance metric made up up LGBTQ Culture, Bookish, Girl Squad, and Coffee Connoisseur.
Today, we pick up where we left off and use that index to choose a new Shinola store in the Cincinnati market.
Looking for other use cases?
Explore the growing list of use cases for Geosocial data, such as Site Selection, Leasing Strategy, and Marketing.
Personalive segmentation uses social media, mobile foot traffic, online activity, and individual-level demographics to organize every US household into one of 80 behavioral segments. These segments provide visibility to the online and offline preferences of the customers visiting any US property.
01 Append
02 Analyze
03 Activate
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Ready to get started with Geosocial data?
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