Know your best customers and reach them faster.
Enhance marketing performance and location intelligence with modern customer segmentation datasets.
Customer Segmentation Toolkit
Learn how to build an effective customer segmentation to center your team on your #1 asset: your customers.
A modern approach to customer segmentation
Traditional segmentation systems rely on surveys to connect demographics with psychographic and behavioral insights. Our datasets are built directly from organic consumer behavior, which means richer insights and higher accuracy.
PersonaLive
A customer segmentation system that classifies people by their social, mobile, and web behaviors.
Proximity
A behavioral segmentation system that scores neighborhoods by the social interests and behaviors occurring there.
FollowGraph
A behavioral dataset that quantifies consumer interest in brands, influencers, media, and more at a geographic level.
Streamline your segmentation process
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Deeper insights for higher ROI
See how our data can work for you
Prepare for a cookieless future
We combine anonymized location data with machine learning to build powerful consumer insights without the need for cookies and individual-level tracking.
Resources
Explore our growing library of case studies, webinars, tutorials, and more.
Discover the customer insights you need to grow
Schedule a free, personalized demo to see the data in action.