Intalytics incorporates Spatial.ai's social media data into their predictive modeling processes.
Article originally posted on Intalytics blog.
Ann Arbor, MI — April 4, 2018 — Intalytics, a leader in predictive analytics, and Spatial.ai, location dataset provider, announce a new partnership that will enable incorporation of social media data into Intalytics’ predictive modeling processes.
Spatial.ai’s proprietary social datasets are generated using a combination of machine learning and social science to analyze location-based conversations on social media platforms to deliver a dataset of the behaviors, experiences, and personalities of people in communities.
“Retail and restaurant operators often rely on proxies for human behavior and personality as they make real estate decisions,” said Dave Huntoon, President of Intalytics. “Spatial.ai’s socially-driven data provides a new way for organizations to directly incorporate the voice of consumers within trade areas of interest. We’re excited to work with this data when developing custom forecasting models for our clients, as well as having the opportunity to make it available for visualization and reporting purposes within our SiteIntel application.”
“Spatial.ai is delighted to work with Intalytics, a leader in real estate and marketing analytics,” said Griffin Morris, Head of Growth at Spatial.ai. “This is a key partnership that we believe is a great opportunity for both firms. We look forward to seeing our data in action as restaurants and retailers reap the rewards of the insights gained about their customers.”