PiinPoint partners with Spatial.ai, the leading Geosocial data provider, allowing retailers and landlords to get a deeper understanding of each community’s multifaceted interests.
Waterloo, Ont., March 31, 2020 - PiinPoint is proud to announce a partnership with Spatial.ai, the leading Geosocial data provider, allowing retailers and landlords to get a deeper understanding of each community’s multifaceted interests.
Spatial analyzes billions of public location-based social media posts, and organizes them into over 70 social segments, including Animal Advocates, Wanderlust, Student Life, Dating Life, Film Lovers, Party Life, Deal Seekers, and Fitness Obsession. PiinPoint customers will be able to explore these social segments through their Location Intelligence platform and make data-driven decisions.
Communities, like people, are unique and cannot be accurately defined by a single demographic or psychographic characterization. PiinPoint users will be able to develop a stronger understanding of who their customers are, where they are, and what motivates them. This will give retailers greater confidence when evaluating potential new locations or their current store performance.
The Geosocial data also allows landlords and property reps to explore the interests and social segments of communities around their properties. Leasing teams can use this data to determine what retail brands or concepts will thrive in their location by gauging consumer demand.
“Demographics don’t tell the whole story about customers,” said Lyden Foust, CEO of Spatial.ai. In the market development process you need to know both the demographics and social behaviors that make a customer unique. The Piinpoint team is top notch at making location intelligence immediately applicable. What is special about this data integration is the platform’s ability to distill both data sources into a format that creates immediate business direction.”
“We are excited to integrate the Spaital.ai data into our Location Intelligence platform,” says Jim Robeson, CEO of PiinPoint. “Combining Geosocial data with our existing datasets gives retailers an incredibly deep understanding of their customers, their motivations and the communities around potential new store locations.”