Announces its Geosocial Dataset in ESRI Marketplace at ESRI User Conference

Geosocial segments are now available within the Esri ArcGIS Marketplace.

Redlands, California — July 9, 2019 — announces 15 mappable consumer segments Geosocial dataset, built by categorizing billions of social media conversations, as an offering in Esri ArcGIS Marketplace. Esri is the global leader in location intelligence, and now users of its ArcGIS platform can seamlessly and quickly consume and analyze new Geosocial data from the company’s emerging business partner,

The data is available today in the Esri ArcGIS Marketplace.

Businesses need better ways to understand consumers near existing or potential locations. Developments in e-commerce and next day shipping have reduced consumer’s need to visit brick and mortar locations, making selecting the right community critical. With 80% of the US population using social media, this data source has become a precise way to paint an up-to-date picture of the mindsets, interests, and attitudes of people in a community.

Now, analysts on ArcGIS will have the ability to use Geosocial data to see beyond demographics into the social DNA of each individual block group. Are the people here interested in wellness? Are they trendy? Social interest categories to be featured include things like Literature, Dog Lovers, Girls Night Out, Hops & Brews, Trendy Eats, and Yoga.

Esri users can utilize powerful GIS tools with Geosocial data to answer questions on topics like:

  • Commercial real estate: Know what type of retail is ideal for a given empty space.
  • Retail site selection: Determine how proximity to certain social segments drive store and product performance.
  • Hyperlocal marketing: Identify unique interests of each community to inform marketing.
  • Urban planning: Benchmark like communities and attract the right kind of retailers.

The Geosocial data listing in Esri Marketplace provides access to social scores at the block group level within the ArcGIS workflow, eliminating the time and resources previously required to import data from outside the system.

“Being Esri users ourselves we are excited to see such a seamless integration into the platform,” said Lyden Foust, CEO of “Companies use Esri to inform the critical decisions that shape cities. This partnership makes it possible to build the voice of the community into each one of those decisions through Geosocial data.”

“As an example, being leaders in the geospatial industry, we intuitively know selecting sites where consumers’ interests and attitudes align with the brand is crucial,” said Katie Decker, Marketing Manager at Esri. “Until now, companies have not been able to quantify those characteristics at scale. Geosocial uncovers these characteristics so Esri customers have an advantage in understanding what drives success.”

You can find 15 of’s Geosocial segments on the ESRI Marketplace.

About Esri: Esri, the global market leader in geographic information system (GIS) software, location intelligence, and mapping, offers the most powerful geospatial cloud available, to help customers unlock the full potential of data to improve operational and business results. Founded in 1969, Esri software is deployed in more than 350,000 organizations including 90 of the Fortune 100 companies, all 50 state governments, more than half of all counties (large and small), and 87 of the Forbes Top 100 Colleges in the U.S., as well as all 15 Executive Departments of the U.S. Government and dozens of independent agencies. With its pioneering commitment to geospatial information technology, Esri engineers the most advanced solutions for digital transformation, the Internet of Things (IoT), and advanced analytics. Visit us at

About’s Geosocial data is the world's first human-driven location dataset - built by organizing billions of location-based social media into 72 segments. Since launching their Geosocial segmentation in 2019 companies like Ford, TSCG, Keller Williams and over 150 retailers/restaurants with 100,000+ locations use Geosocial data to predict demand, select locations and uncover the invisible community characteristics that have a bottom-line impact on their business. is backed by Serra Ventures, M25, Futureshape, and Techstars. They have won multiple awards in machine learning and artificial intelligence from Google, Fortune Magazine, and Disruptor Daily. For more information, visit the company website at
Lyden Foust

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