TSCG and Spatial.ai have announced the integration of Geosocial data into TSCG’s location analytics toolset.
Atlanta, GA - October 23, 2019 – TSCG (formerly The Shopping Center Group) / TSCG Analytics, a leading provider in real estate analytics and advisory services, and Spatial.ai have announced the integration of Geosocial data into TSCG’s location analytics toolset. TSCG advisors and analysts will now be able to leverage location-based social media data to better understand consumers: their attitudes, their behaviors, and the shopping and dining experiences that interest them most.
Through the application of Geosocial data, TSCG’s brokers, tenants, landlords, developers, and TSCG Analytics’ clients can see beyond demographics and psychographics into the social DNA of their locations. The dataset allows decision makers to better understand community interests, as told by the community itself. Are the people here interested in wellness? Are they trendy? How does this block group rank nationally for nightlife, artistic behavior, outdoors activities? 72 interest categories will be featured and include segments such as Bookish, Dog Lovers, Girl Squad, Hops & Brews, Trendy Eats, and Yoga Advocates.
TSCG/TSCG Analytics will be able to use Geosocial to:
Facing what many analysts have termed a “retail apocalypse,” traditional datasets from Census and surveying alone fail to inform us of changing consumer needs and desires. E-commerce and next day shipping give consumers an excuse not to drive to a store, shrinking trade areas and making best fit decisions with communities critical for retail success.
With 80% of the US population using Social Media (15% over the age of 50), this data source has become vast and is extremely descriptive of a community’s characteristics. Geosocial data organizes billions of location-based social media posts into 72 social segments, painting an up-to-date picture of a community’s multi-faceted behaviors.
By combining Geosocial data with various other data sets, TSCG/TSCG Analytics is leading the way in providing industry-leading, quantifiable tenant and site selection recommendations for the commercial real estate community.
“TSCG and our newly formed TSCG Analytics offering are excited to add this unique and beneficial data set to our current offering(s). The possibilities with Geosocial data, if used correctly, is numerous and we look forward to better actionable insights,” said Katz.
“The TSCG Analytics team knows that humans are multifaceted, and are using local social media to uncover the highest and best use for a site. They are on the forefront of location intelligence in their space and we are proud to work with them.” said Lyden Foust, CEO at Spatial.ai.